Reaching Hispanics With Messages To Prevent Alcohol And Other Drug Abuse

Johnson, E M; Delgado, J L

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Reaching Hispanics With Messages To Prevent Alcohol And Other Drug Abuse

01/01/1989
By Johnson, E M ; Delgado, J L
Source: Public Health Rep. 104(6):588-594

[PDF-1.36 MB]

English

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Alternative Title:

Public Health Rep
Personal Author:

Johnson, E M ; Delgado, J L

Johnson, E M ; Delgado, J L Less -
Description:

Hispanics are often labeled a "hard-to-reach" population in the context of health communications, yet there are indicators that corporate interests increasingly are reporting successes in designing advertising and promotional campaigns targeting Hispanic markets. The authors suggest research priorities designed to promote more effective communications programming in the substance abuse field, and they identify three key target audiences: children and adolescents, women of childbearing age, and heavy-drinking men. The significance of the diversity within the Hispanic community; the opportunities to reinforce attitudes, norms, and behaviors that counter substance use; and the centrality of family are discussed as approaches to communications planning and message development.
Subjects:

[+]

Adolescent Alcoholic Intoxication Alcoholism Attitude Audiovisual Aids Child Communication Family Female Health Education Hispanic Or Latino Humans Male Substance-Related Disorders
Source:

Public Health Rep. 104(6):588-594
Pubmed ID:

2479957
Pubmed Central ID:

PMCnull
Document Type:

Journal Article
Place as Subject:

United States
Collection(s):

Public Health Reports
Main Document Checksum:

[+]

urn:sha256:e6e63b38997b368b9ef679368149694b59f5bed181c19d95a8ea72b2ee6c26bd
Download URL:

https://stacks.cdc.gov/view/cdc/63383/cdc_63383_DS1.pdf
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Reaching Hispanics With Messages To Prevent Alcohol And Other Drug Abuse

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