i
Simulating smokers' acceptance of modifications in a cessation program.
-
1992 Jan-Feb
By Spoth, RSource: Public Health Rep. 107(1):81-92
Details:
-
Alternative Title:Public Health Rep
-
Personal Author:
-
Description:Recent research has underscored the importance of assessing barriers to smokers' acceptance of cessation programs. This paper illustrates the use of computer simulations to gauge smokers' response to program modifications which may produce barriers to participation. It also highlights methodological issues encountered in conducting this work. Computer simulations were based on conjoint analysis, a consumer research method which enables measurement of smokers' relative preference for various modifications of cessation programs. Results from two studies are presented in this paper. The primary study used a randomly selected sample of 218 adult smokers who participated in a computer-assisted phone interview. Initially, the study assessed smokers' relative utility rating of 30 features of cessation programs. Utility data were used in computer-simulated comparisons of a low-cost, self-help oriented program under development and five other existing programs. A baseline version of the program under development and two modifications (for example, use of a support group with a higher level of cost) were simulated. Both the baseline version and modifications received a favorable response vis-à-vis comparison programs. Modifications requiring higher program costs were, however, associated with moderately reduced levels of favorable consumer response. The second study used a sample of 70 smokers who responded to an expanded set of smoking cessation program features focusing on program packaging. This secondary study incorporate in-person, computer-assisted interviews at a shopping mall, with smokers viewing an artist's mock-up of various program options on display. A similar pattern of responses to simulated program modifications emerged, with monetary cost apparently playing a key role. The significance of conjoint-based computer simulation as a tool in program development or dissemination, salient methodological issues, and implications for further research are discussed.
-
Subject:
-
Source:
-
Pubmed ID:1738813
-
Pubmed Central ID:PMCnull
-
Document Type:
-
Place as Subject:
-
Collection(s):
-
Main Document Checksum:urn:sha256:7141882a95bceb212ba5751b6d1f07a7806e31675d6fc7ecc8d1cc975d04f099
-
Download URL:
-
File Type:
Supporting Files
-
No Additional Files
More +
Related Documents
-
Personal Author:Meissner, H I ;Bergner, L...1992 Jan-Feb | Public Health Rep. 107(1):15-23Description:In 1986, the National Cancer Institute began a major grant program to enhance the technical capabilities of public health departments in cancer preven...Use of restraint devices to prevent collision injuries and deaths among welfare-supported children.CitePersonal Author:Sharp, G B ;Carter, M A1992 Jan-Feb | Public Health Rep. 107(1):116-118Description:Evidence that death and injury rates for young children involved in automobile collisions could be reduced if children were restrained prompted the St...Personal Author:Novello, A C ;Degraw, C...1992 Jan-Feb | Public Health Rep. 107(1):3-15Description:The "Healthy Children Ready to Learn" initiative starts with the underlying concept that health is a critical partner to optimum education. All childr...The role of data-driven planning and coalition development in preventing cardiovascular disease.CitePersonal Author:Brownson, R C ;Smith, C A...1992 Jan-Feb | Public Health Rep. 107(1):32-37Description:Cardiovascular disease (CVD) is the leading cause of morbidity and mortality in the United States. Effective programs for the prevention and control o...Personal Author:Robertson, S E ;Markowitz, L E...1992 Jan-Feb | Public Health Rep. 107(1):24-31Description:Between February 8 and April 4, 1986, an outbreak of measles occurred in the State of Arkansas. A total of 489 suspected measles cases were reported f...Personal Author:Jeffery, R W ;Burke, G L...1992 Jan-Feb | Public Health Rep. 107(1):105-109Description:This study evaluated a methodology for obtaining information on the prevalence of risk behaviors for human immunodeficiency virus infection (HIV) in t...Personal Author:Davis, R L ;Helgerson, S D...1992 Jan-Feb | Public Health Rep. 107(1):66-69Description:There is little available information on the smoking habits of Native Americans. The authors used data from the Washington State birth certificate to ...Personal Author:Buescher, P A ;Ward, N I1992 Jan-Feb | Public Health Rep. 107(1):54-59Description:Matching of Medicaid and health department patients' files to birth certificates was used as a means of evaluating the effect of prenatal care given b...Personal Author:Marks, G ;Richardson, J L...1992 Jan-Feb | Public Health Rep. 107(1):100-105Description:The researchers studied the self-reported practices of men infected with the human immunodeficiency virus (HIV) in Los Angeles concerning notifying pa...Personal Author:Kahler, L R ;O'Shea, R M...1992 Jan-Feb | Public Health Rep. 107(1):60-65Description:The relationship between sociodemographic, biological, and prenatal care characteristics, and participation rates of pregnant women in the Special Sup...Personal Author:Schnitzer, P G ;Bender, T R1992 Jan-Feb | Public Health Rep. 107(1):70-74Description:Data on occupational injury fatalities in Alaska for the period 1980-85 were complied from workers' compensation claims and death certificates. These ...Personal Author:Kahl, A ;Blandford, D H...1992 Jan-Feb | Public Health Rep. 107(1):37-47Description:Serious problems have been identified in the prescribing of medications for elderly patients and use of prescription and nonprescription drugs by olde...The multilingual videotape project: community involvement in a unique health education program.CitePersonal Author:Clabots, R B ;Dolphin, D1992 Jan-Feb | Public Health Rep. 107(1):75-80Description:The large number of Southeast Asian, Hispanic, and Portuguese immigrants in Rhode Island face formidable language and cultural barriers in gaining acc...Personal Author:Sugarman, J R ;Gilbert, T J...1992 Jan-Feb | Public Health Rep. 107(1):92-99Description:Navajo Indians have been reported by earlier investigators to have low concentrations of serum lipids and a low prevalence of hyperlipidemia, as well ...Personal Author:Stumpf, S H ;Bass, K1992 Jan-Feb | Public Health Rep. 107(1):113-115Description:Teaching cross cultural communication typically involves instruction in differences between groups. As part of this course in cross cultural communica...Personal Author:Evans, C A ;Margolis, L A1992 Jan-Feb | Public Health Rep. 107(1):110-112Description:The Public Health Programs and Services (PHP&S) Branch of the Los Angeles County Department of Health Services began a strategic planning effort in Ja...
More +
You May Also Like
Personal Author:
Neri, Antonio J. ;
Momin, Behnoosh R.
...
4 01 2016 | Cancer. 122(7):1126-1133
Description:
BACKGROUNDComparative effectiveness studies of state tobacco quitlines and Web-based tobacco cessation interventions are limited. In 2009, the US Cent...
Personal Author:
Rakowski, W ;
Rimer, B K
...
1993 Sep-Oct | Public Health Rep. 108(5):605-624
Description:
Achieving and maintaining high rates of screening mammography are major public health priorities. This report examines data from the 1990 National Hea...
Checkout today's featured content at stacks.cdc.gov