Davis, David

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Details:

Alternative Title:

Public Health Rep

Personal Author:

Davis, David

Description:

The Centers for Disease Control (CDC) of the Public Health Service made public health history in 1988 by mailing the pamphlet, "Understanding AIDS," to every household in the United States. Approximately 126 million copies were distributed, reaching at least 60 percent of the population according to several national polls. The pamphlet was produced and mailed at a cost of about 20 cents per copy. The impact of "Understanding AIDS" by itself on AIDS-related behavior was not fully assessed. Extensive message pretesting and other commercial marketing techniques to improve the effectiveness of the brochure, however, helped "Understanding AIDS" achieve an increase in awareness and concern about AIDS. A number of lessons were learned during the process. They included the importance in such an enterprise of setting a deadline, doing formative research, receiving active support from senior management, achieving a consensus on scientific knowledge, using communications experts, centralizing the final decision-making function, maximizing publicity surrounding the mailing, building a base of support among constituency groups, planning distribution logistics from the very start, and designing evaluation into the process from the beginning.

Subject:

[+]

Pubmed ID:

1659713

Pubmed Central ID:

PMCnull

Document Type:

Journal Article

Name as Subject:

America Responds to AIDS ; Centers for Disease Control (U.S.) ; National AIDS Information and Education Program (U.S.) ; America Responds to AIDS ; Centers for Disease Control (U.S.) ; ... More ▼

Place as Subject:

United States

Collection(s):

Public Health Reports

Main Document Checksum:

[+]

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Supporting Files:

No Additional Files

Public Health Rep ; v. 106, no. 6 : Masthead

Published Date:

Nov-Dec 1991

Source:

Public Health Rep. 106(6)

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Public Health Rep ; v. 106, no. 6 : table of contents

Published Date:

Nov-Dec 1991

Source:

Public Health Rep. 106(6)

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[PDF - 500.71 KB]

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[PDF - 500.71 KB]
Public Health Reports ; v. 106, no. 6, November-December 1991 : cover

Published Date:

Nov-Dec 1991

Source:

Public Health Rep. 106(6)

Description:

CDC's HIV Public Information and Education Programs

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[PDF - 570.60 KB]

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[PDF - 570.60 KB]
Community-based organizations and CDC as partners in HIV education and prevention.

Personal Author:

Bailey, Marvin E.

Published Date:

1991 Nov-Dec

Source:

Public Health Rep. 106(6):702-708

Description:

By 1982, community responses to the acquired immunodeficiency syndrome (AIDS) epidemic were evident in some cities in the United States. Community res...

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[PDF - 1.26 MB]

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[PDF - 1.26 MB]
Knowledge, attitudes, beliefs, and behaviors of the business community relative to HIV-AIDS.

Personal Author:

Farnham, P G

Published Date:

1991 Nov-Dec

Source:

Public Health Rep. 106(6):663-666

Description:

One of the goals of the Centers for Disease Control's (CDC) policy on the prevention of human immunodeficiency virus (HIV) infection and acquired immu...

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[PDF - 775.95 KB]

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[PDF - 775.95 KB]
How the response to the epidemic of HIV infection has strengthened the public health system.

Personal Author:

Noble, Gary R.

Published Date:

1991 Nov-Dec

Source:

Public Health Rep. 106(6):608-615

Description:

Since acquired immunodeficiency virus (AIDS) was first identified in 1981, it has become one of the leading causes of death in men and women 25-44 yea...

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[PDF - 2.21 MB]

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[PDF - 2.21 MB]
A system for evaluating the use of media in CDC's National AIDS Information and Education Program.

Personal Author:

Salmon, Charles T. ; Jason, Janine ;

Published Date:

1991 Nov-Dec

Source:

Public Health Rep. 106(6):639-645

Description:

The National AIDS Information and Education Program (NAIEP) commissioned the National Academy of Sciences to design a prototypical system of research ...

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[PDF - 1.39 MB]

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[PDF - 1.39 MB]
AIDS Community Demonstration Projects for HIV prevention among hard-to-reach groups.

Personal Author:

O'Reilly, Kevin R. ; Higgins, Donna L. ;

Published Date:

1991 Nov-Dec

Source:

Public Health Rep. 106(6):714-720

Description:

The AIDS Community Demonstration Projects are multicenter prevention projects directing community-based interventions to members of hard-to-reach grou...

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[PDF - 1.32 MB]

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[PDF - 1.32 MB]
Paid advertising for AIDS prevention--would the ends justify the means?

Personal Author:

Donovan, Robert J. ; Jason, Janine ; ...

Published Date:

1991 Nov-Dec

Source:

Public Health Rep. 106(6):645-651

Description:

An examination by the Centers for Disease Control and the Research Triangle Institute concluded that "hard-to-reach" populations could be reached with...

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[PDF - 1.34 MB]

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[PDF - 1.34 MB]
National AIDS Hotline: HIV and AIDS information service through a toll-free telephone system.

Personal Author:

Waller, Robert R. ; Lisella, Lynn W. ;

Published Date:

1991 Nov-Dec

Source:

Public Health Rep. 106(6):628-634

Description:

The National AIDS Hotline (NAH), a service of the Centers for Disease Control (CDC), is an information resource for the population of the United State...

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[PDF - 1.24 MB]

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[PDF - 1.24 MB]
Evaluating the CDC program for HIV counseling and testing.

Personal Author:

Rugg, Deborah L. ; MacGowan, Rrobin J. ; ...

Published Date:

1991 Nov-Dec

Source:

Public Health Rep. 106(6):708-713

Description:

The Centers for Disease Control is conducting two investigations of the outcomes of HIV counselling and testing services offered persons at high risk ...

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[PDF - 1.09 MB]

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[PDF - 1.09 MB]
First 3 years of the National AIDS Clearinghouse.

Personal Author:

Sinnock, Pomeroy ; Murphy, Paulette E. ; ...

Published Date:

1991 Nov-Dec

Source:

Public Health Rep. 106(6):634-639

Description:

The National AIDS Clearinghouse is an information service provided by the Centers for Disease Control. The Clearinghouse was established in 1987 to re...

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[PDF - 1.27 MB]

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[PDF - 1.27 MB]
Communicating surveillance, epidemiologic, and laboratory information on HIV infection and AIDS.

Personal Author:

Greenspan, Allison L. ; Curran, James W. ;

Published Date:

1991 Nov-Dec

Source:

Public Health Rep. 106(6):721-726

Description:

As the epidemic of human immunodeficiency virus (HIV) infection and acquired immunodeficiency syndrome (AIDS) has evolved over the past 10 years, the ...

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[PDF - 1.22 MB]

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[PDF - 1.22 MB]
Monitoring the exposure of "America Responds to AIDS" PSA campaign.

Personal Author:

Gentry, Eileen M. ; Jorgensen, Cynthia M. ;

Published Date:

1991 Nov-Dec

Source:

Public Health Rep. 106(6):651-655

Description:

The "America Responds to AIDS" campaign is the focal point of an integrated mass communications system for AIDS education and information disseminatio...

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[PDF - 890.61 KB]

File Type:

[PDF - 890.61 KB]
Increasing the involvement of national and regional racial and ethnic minority organizations in HIV information and education.

Personal Author:

Holman, Priscilla B. ; Jenkins, Wwilliam C. ; ...

Published Date:

1991 Nov-Dec

Source:

Public Health Rep. 106(6):687-694

Description:

Responding to the facts that (a) the AIDS epidemic is occurring among black and Hispanic populations disproportionately to their percentage of the U.S...

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[PDF - 1.22 MB]

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[PDF - 1.22 MB]
"America Responds to AIDS": its content, development process, and outcome.

Personal Author:

Woods, Diana R. ; Davis, David ; ...

Published Date:

1991 Nov-Dec

Source:

Public Health Rep. 106(6):616-622

Description:

During the 1987-90 period, five phases of new AIDS information materials were released to the general public in the ARTA campaign, including a nationa...

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[PDF - 1.17 MB]

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[PDF - 1.17 MB]
A private organization and public agency partnership in community health education.

Personal Author:

Scarlett, Margaret I. ; Williams, Kenneth R. ; ...

Published Date:

1991 Nov-Dec

Source:

Public Health Rep. 106(6):667-672

Description:

The authors address a unique partnership among private and public organizations, that of the American Red Cross and the Centers for Disease Control of...

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[PDF - 1.21 MB]

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[PDF - 1.21 MB]
Improving community support for HIV and AIDS prevention through national partnerships.

Personal Author:

Williams, Kenneth R. ; Scarlett, Margaret I. ; ...

Published Date:

1991 Nov-Dec

Source:

Public Health Rep. 106(6):672-677

Description:

If the transmission of human immunodeficiency virus (HIV) is to be prevented, the environment in which people live should predispose them to engage in...

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[PDF - 958.11 KB]

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[PDF - 958.11 KB]
HIV safety guidelines and laboratory training. NIOSH.

Personal Author:

Collins, Carlyn L. ; Mullan, Robert J. ; ...

Published Date:

1991 Nov-Dec

Source:

Public Health Rep. 106(6):727-732

Description:

At the Centers for Disease Control (CDC), educational activities concerning acquired immunodeficiency syndrome (AIDS) are directed to many target audi...

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[PDF - 1.40 MB]

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[PDF - 1.40 MB]
Progress in efforts to prevent the spread of HIV infection among youth.

Personal Author:

Moore, Johm R. ; Daily, Lisa ; ...

Published Date:

1991 Nov-Dec

Source:

Public Health Rep. 106(6):678-686

Description:

The Human Immunodeficiency Virus (HIV) that causes AIDS will continue to threaten public health for years to come. Despite some popular misperceptions...

File Type:

[PDF - 1.66 MB]

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[PDF - 1.66 MB]

"Understanding AIDS"--the national AIDS mailer.

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