i
"Understanding AIDS"--the national AIDS mailer.
-
1991 Nov-Dec
By Davis, DavidSource: Public Health Rep. 106(6):656-662
Details:
-
Alternative Title:Public Health Rep
-
Personal Author:
-
Description:The Centers for Disease Control (CDC) of the Public Health Service made public health history in 1988 by mailing the pamphlet, "Understanding AIDS," to every household in the United States. Approximately 126 million copies were distributed, reaching at least 60 percent of the population according to several national polls. The pamphlet was produced and mailed at a cost of about 20 cents per copy. The impact of "Understanding AIDS" by itself on AIDS-related behavior was not fully assessed. Extensive message pretesting and other commercial marketing techniques to improve the effectiveness of the brochure, however, helped "Understanding AIDS" achieve an increase in awareness and concern about AIDS. A number of lessons were learned during the process. They included the importance in such an enterprise of setting a deadline, doing formative research, receiving active support from senior management, achieving a consensus on scientific knowledge, using communications experts, centralizing the final decision-making function, maximizing publicity surrounding the mailing, building a base of support among constituency groups, planning distribution logistics from the very start, and designing evaluation into the process from the beginning.
-
Subjects:
-
Pubmed ID:1659713
-
Pubmed Central ID:PMCnull
-
Document Type:
-
Name as Subject:
-
Place as Subject:
-
Collection(s):
-
Main Document Checksum:urn:sha256:33739810f390a8fd605e77967a3db8058f6a3b5bcb170cef1e47ab6e73034e2c
-
Download URL:
-
File Type:
Supporting Files
-
No Additional Files
More +
Related Documents
-
Personal Author:Sinnock, Pomeroy ;Murphy, Paulette E....1991 Nov-Dec | Public Health Rep. 106(6):634-639Description:The National AIDS Clearinghouse is an information service provided by the Centers for Disease Control. The Clearinghouse was established in 1987 to re...Personal Author:Moore, Johm R. ;Daily, Lisa...1991 Nov-Dec | Public Health Rep. 106(6):678-686Description:The Human Immunodeficiency Virus (HIV) that causes AIDS will continue to threaten public health for years to come. Despite some popular misperceptions...Personal Author:Keiser, Nikki Hutton1991 Nov-Dec | Public Health Rep. 106(6):623-627Description:The Centers for Disease Control's (CDC) public service announcement (PSA) campaign on acquired immunodeficiency syndrome (AIDS), entitled "America Res...Personal Author:O'Reilly, Kevin R. ;Higgins, Donna L.1991 Nov-Dec | Public Health Rep. 106(6):714-720Description:The AIDS Community Demonstration Projects are multicenter prevention projects directing community-based interventions to members of hard-to-reach grou...Personal Author:Waller, Robert R. ;Lisella, Lynn W.1991 Nov-Dec | Public Health Rep. 106(6):628-634Description:The National AIDS Hotline (NAH), a service of the Centers for Disease Control (CDC), is an information resource for the population of the United State...Personal Author:Rugg, Deborah L. ;MacGowan, Rrobin J....1991 Nov-Dec | Public Health Rep. 106(6):708-713Description:The Centers for Disease Control is conducting two investigations of the outcomes of HIV counselling and testing services offered persons at high risk ...Personal Author:Bailey, Marvin E.1991 Nov-Dec | Public Health Rep. 106(6):695-701Description:The Centers for Disease Control (CDC) shaped the basic development and direction of the HIV/AIDS Prevention Program through technical support and fina...Communicating surveillance, epidemiologic, and laboratory information on HIV infection and AIDS.CitePersonal Author:Greenspan, Allison L. ;Curran, James W.1991 Nov-Dec | Public Health Rep. 106(6):721-726Description:As the epidemic of human immunodeficiency virus (HIV) infection and acquired immunodeficiency syndrome (AIDS) has evolved over the past 10 years, the ...Personal Author:Gentry, Eileen M. ;Jorgensen, Cynthia M.1991 Nov-Dec | Public Health Rep. 106(6):651-655Description:The "America Responds to AIDS" campaign is the focal point of an integrated mass communications system for AIDS education and information disseminatio...Personal Author:Woods, Diana R. ;Davis, David...1991 Nov-Dec | Public Health Rep. 106(6):616-622Description:During the 1987-90 period, five phases of new AIDS information materials were released to the general public in the ARTA campaign, including a nationa...Personal Author:Williams, Kenneth R. ;Scarlett, Margaret I....1991 Nov-Dec | Public Health Rep. 106(6):672-677Description:If the transmission of human immunodeficiency virus (HIV) is to be prevented, the environment in which people live should predispose them to engage in...Personal Author:Collins, Carlyn L. ;Mullan, Robert J....1991 Nov-Dec | Public Health Rep. 106(6):727-732Description:At the Centers for Disease Control (CDC), educational activities concerning acquired immunodeficiency syndrome (AIDS) are directed to many target audi...Personal Author:Scarlett, Margaret I. ;Williams, Kenneth R....1991 Nov-Dec | Public Health Rep. 106(6):667-672Description:The authors address a unique partnership among private and public organizations, that of the American Red Cross and the Centers for Disease Control of...Personal Author:Noble, Gary R.1991 Nov-Dec | Public Health Rep. 106(6):608-615Description:Since acquired immunodeficiency virus (AIDS) was first identified in 1981, it has become one of the leading causes of death in men and women 25-44 yea...A system for evaluating the use of media in CDC's National AIDS Information and Education Program.CitePersonal Author:Salmon, Charles T. ;Jason, Janine1991 Nov-Dec | Public Health Rep. 106(6):639-645Description:The National AIDS Information and Education Program (NAIEP) commissioned the National Academy of Sciences to design a prototypical system of research ...Personal Author:Farnham, P G1991 Nov-Dec | Public Health Rep. 106(6):663-666Description:One of the goals of the Centers for Disease Control's (CDC) policy on the prevention of human immunodeficiency virus (HIV) infection and acquired immu...Personal Author:Bailey, Marvin E.1991 Nov-Dec | Public Health Rep. 106(6):702-708Description:By 1982, community responses to the acquired immunodeficiency syndrome (AIDS) epidemic were evident in some cities in the United States. Community res...
More +
You May Also Like
Checkout today's featured content at stacks.cdc.gov