A system for evaluating the use of media in CDC's National AIDS Information and Education Program.

Salmon, Charles T.; Jason, Janine

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A system for evaluating the use of media in CDC's National AIDS Information and Education Program.

1991 Nov-Dec
By Salmon, Charles T. ; Jason, Janine
Source: Public Health Rep. 106(6):639-645

[PDF-1.39 MB]

English

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Alternative Title:

Public Health Rep
Personal Author:

Salmon, Charles T. ; Jason, Janine

Salmon, Charles T. ; Jason, Janine Less -
Description:

The National AIDS Information and Education Program (NAIEP) commissioned the National Academy of Sciences to design a prototypical system of research for use in the evaluation of the agency's media campaign. It consists of four types of evaluation: formative, efficacy, process, and outcome. These types of evaluations are used to answer such questions as the following: What message strategies will work best? Can a campaign under optimal conditions be expected to make a difference? What interventions are actually delivered during the campaign? Has the campaign actually had an impact? How NAIEP has used the system and adapted it during 1 year of research activities is outlined, and examples from a variety of other social marketing programs are described.
Subjects:

[+]

Acquired Immunodeficiency Syndrome Health Education Health Services Research Humans Information Services Marketing Of Health Services Mass Media Outcome And Process Assessment (Health Care) Quality Control Research Article
Source:

Public Health Rep. 106(6):639-645
Pubmed ID:

1659710
Pubmed Central ID:

PMCnull
Document Type:

Journal Article
Name as Subject:

Centers for Disease Control (U.S.) ; National Academy of Sciences (U.S.) ; National AIDS Information and Education Program (U.S.) ; Centers for Disease Control (U.S.) ; National Academy of Sciences (U.S.) ; ... More +

Centers for Disease Control (U.S.) ; National Academy of Sciences (U.S.) ; National AIDS Information and Education Program (U.S.) ; Centers for Disease Control (U.S.) ; National Academy of Sciences (U.S.) ; National AIDS Information and Education Program (U.S.) Less -
Place as Subject:

United States
Collection(s):

Public Health Reports
Main Document Checksum:

[+]

urn:sha256:978d65493891c00f6027821202c4bfd3e8fa4b560eefd79e3a090e3e427cbdfd
Download URL:

https://stacks.cdc.gov/view/cdc/63659/cdc_63659_DS1.pdf
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No Additional Files

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A system for evaluating the use of media in CDC's National AIDS Information and Education Program.

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