i
A system for evaluating the use of media in CDC's National AIDS Information and Education Program.
-
1991 Nov-Dec
Source: Public Health Rep. 106(6):639-645
Details:
-
Alternative Title:Public Health Rep
-
Personal Author:
-
Description:The National AIDS Information and Education Program (NAIEP) commissioned the National Academy of Sciences to design a prototypical system of research for use in the evaluation of the agency's media campaign. It consists of four types of evaluation: formative, efficacy, process, and outcome. These types of evaluations are used to answer such questions as the following: What message strategies will work best? Can a campaign under optimal conditions be expected to make a difference? What interventions are actually delivered during the campaign? Has the campaign actually had an impact? How NAIEP has used the system and adapted it during 1 year of research activities is outlined, and examples from a variety of other social marketing programs are described.
-
Subjects:
-
Pubmed ID:1659710
-
Pubmed Central ID:PMCnull
-
Document Type:
-
Name as Subject:
-
Place as Subject:
-
Collection(s):
-
Main Document Checksum:urn:sha256:978d65493891c00f6027821202c4bfd3e8fa4b560eefd79e3a090e3e427cbdfd
-
Download URL:
-
File Type:
Supporting Files
-
No Additional Files
More +
Related Documents
-
Personal Author:Sinnock, Pomeroy ;Murphy, Paulette E....1991 Nov-Dec | Public Health Rep. 106(6):634-639Description:The National AIDS Clearinghouse is an information service provided by the Centers for Disease Control. The Clearinghouse was established in 1987 to re...Personal Author:Moore, Johm R. ;Daily, Lisa...1991 Nov-Dec | Public Health Rep. 106(6):678-686Description:The Human Immunodeficiency Virus (HIV) that causes AIDS will continue to threaten public health for years to come. Despite some popular misperceptions...Personal Author:Keiser, Nikki Hutton1991 Nov-Dec | Public Health Rep. 106(6):623-627Description:The Centers for Disease Control's (CDC) public service announcement (PSA) campaign on acquired immunodeficiency syndrome (AIDS), entitled "America Res...Personal Author:O'Reilly, Kevin R. ;Higgins, Donna L.1991 Nov-Dec | Public Health Rep. 106(6):714-720Description:The AIDS Community Demonstration Projects are multicenter prevention projects directing community-based interventions to members of hard-to-reach grou...Personal Author:Waller, Robert R. ;Lisella, Lynn W.1991 Nov-Dec | Public Health Rep. 106(6):628-634Description:The National AIDS Hotline (NAH), a service of the Centers for Disease Control (CDC), is an information resource for the population of the United State...Personal Author:Rugg, Deborah L. ;MacGowan, Rrobin J....1991 Nov-Dec | Public Health Rep. 106(6):708-713Description:The Centers for Disease Control is conducting two investigations of the outcomes of HIV counselling and testing services offered persons at high risk ...Personal Author:Bailey, Marvin E.1991 Nov-Dec | Public Health Rep. 106(6):695-701Description:The Centers for Disease Control (CDC) shaped the basic development and direction of the HIV/AIDS Prevention Program through technical support and fina...Communicating surveillance, epidemiologic, and laboratory information on HIV infection and AIDS.CitePersonal Author:Greenspan, Allison L. ;Curran, James W.1991 Nov-Dec | Public Health Rep. 106(6):721-726Description:As the epidemic of human immunodeficiency virus (HIV) infection and acquired immunodeficiency syndrome (AIDS) has evolved over the past 10 years, the ...Personal Author:Gentry, Eileen M. ;Jorgensen, Cynthia M.1991 Nov-Dec | Public Health Rep. 106(6):651-655Description:The "America Responds to AIDS" campaign is the focal point of an integrated mass communications system for AIDS education and information disseminatio...Personal Author:Woods, Diana R. ;Davis, David...1991 Nov-Dec | Public Health Rep. 106(6):616-622Description:During the 1987-90 period, five phases of new AIDS information materials were released to the general public in the ARTA campaign, including a nationa...Personal Author:Williams, Kenneth R. ;Scarlett, Margaret I....1991 Nov-Dec | Public Health Rep. 106(6):672-677Description:If the transmission of human immunodeficiency virus (HIV) is to be prevented, the environment in which people live should predispose them to engage in...Personal Author:Collins, Carlyn L. ;Mullan, Robert J....1991 Nov-Dec | Public Health Rep. 106(6):727-732Description:At the Centers for Disease Control (CDC), educational activities concerning acquired immunodeficiency syndrome (AIDS) are directed to many target audi...Personal Author:Scarlett, Margaret I. ;Williams, Kenneth R....1991 Nov-Dec | Public Health Rep. 106(6):667-672Description:The authors address a unique partnership among private and public organizations, that of the American Red Cross and the Centers for Disease Control of...Personal Author:Noble, Gary R.1991 Nov-Dec | Public Health Rep. 106(6):608-615Description:Since acquired immunodeficiency virus (AIDS) was first identified in 1981, it has become one of the leading causes of death in men and women 25-44 yea...Personal Author:Farnham, P G1991 Nov-Dec | Public Health Rep. 106(6):663-666Description:One of the goals of the Centers for Disease Control's (CDC) policy on the prevention of human immunodeficiency virus (HIV) infection and acquired immu...Personal Author:Bailey, Marvin E.1991 Nov-Dec | Public Health Rep. 106(6):702-708Description:By 1982, community responses to the acquired immunodeficiency syndrome (AIDS) epidemic were evident in some cities in the United States. Community res...
More +
You May Also Like
Personal Author:
Keiser, Nikki Hutton
1991 Nov-Dec | Public Health Rep. 106(6):623-627
Description:
The Centers for Disease Control's (CDC) public service announcement (PSA) campaign on acquired immunodeficiency syndrome (AIDS), entitled "America Res...
Personal Author:
Woods, Diana R. ;
Davis, David
...
1991 Nov-Dec | Public Health Rep. 106(6):616-622
Description:
During the 1987-90 period, five phases of new AIDS information materials were released to the general public in the ARTA campaign, including a nationa...
Checkout today's featured content at stacks.cdc.gov