A system for evaluating the use of media in CDC's National AIDS Information and Education Program.

Details

• Alternative Title:
  Public Health Rep
• Personal Author:
  Salmon, Charles T. ; Jason, Janine
• Description:
  The National AIDS Information and Education Program (NAIEP) commissioned the National Academy of Sciences to design a prototypical system of research for use in the evaluation of the agency's media campaign. It consists of four types of evaluation: formative, efficacy, process, and outcome. These types of evaluations are used to answer such questions as the following: What message strategies will work best? Can a campaign under optimal conditions be expected to make a difference? What interventions are actually delivered during the campaign? Has the campaign actually had an impact? How NAIEP has used the system and adapted it during 1 year of research activities is outlined, and examples from a variety of other social marketing programs are described.
• Subjects:
  Acquired Immunodeficiency Syndrome Health Education Health Services Research Humans Information Services Marketing Of Health Services Mass Media Outcome And Process Assessment (Health Care) Quality Control Research Article
• Source:
  Public Health Rep. 106(6):639-645
• Pubmed ID:
  1659710
• Pubmed Central ID:
  PMCnull
• Document Type:
  Journal Article
• Name as Subject:
  Centers for Disease Control (U.S.) ; National Academy of Sciences (U.S.) ; National AIDS Information and Education Program (U.S.) ; Centers for Disease Control (U.S.) ; National Academy of Sciences (U.S.) ; National AIDS Information and Education Program (U.S.)
• Place as Subject:
  United States
• Volume:
  106
• Issue:
  6
• Collection(s):
  Public Health Reports
• Main Document Checksum:
  urn:sha256:978d65493891c00f6027821202c4bfd3e8fa4b560eefd79e3a090e3e427cbdfd
• Download URL:
  https://stacks.cdc.gov/view/cdc/63659/cdc_63659_DS1.pdf
• File Type:
  [PDF - 1.39 MB ]