i
"America Responds to AIDS": its content, development process, and outcome.
-
1991 Nov-Dec
Source: Public Health Rep. 106(6):616-622
Details:
-
Alternative Title:Public Health Rep
-
Personal Author:
-
Description:During the 1987-90 period, five phases of new AIDS information materials were released to the general public in the ARTA campaign, including a national mailer. The five were "General Awareness: Humanizing AIDS" in October 1987, "Understanding AIDS," the national mailout, April 1988, "Women at Risk/Multiple Partner, Sexually Active Adults," October 1988, "Parents and Youth," May 1989, and "Preventing HIV Infection and AIDS: Taking The Next Steps," July 1990. From planning to implementation to evaluation, ARTA is based on well-established theory and practice. Initially, the campaign was a response to an immediate crisis. It has evolved into the deliberate and systematic development of objectives to combat a chronic problem. ARTA represents one of the most comprehensive formative research processes in the history of public service campaigns. The dynamic process of carefully developing each new phase to include such important entities as State and local health agencies and community-based organizations is at least as important as the quality of the end materials. The objectives of each new phase are based on the needs of the public and of specific audiences. Maximum input from all relevant constituencies is obtained to ensure that they support the campaign's objectives and implementation strategy.
-
Subject:
-
Pubmed ID:1720249
-
Pubmed Central ID:PMCnull
-
Document Type:
-
Place as Subject:
-
Collection(s):
-
Main Document Checksum:urn:sha256:4f7e01f6d732f6cfa892d4cfe85fd633b607407af8497fa4b602257b66a2d4d5
-
File Type:
Supporting Files
-
No Additional Files
More +
Related Documents
-
- File Format:
- RIS
- File Format:
- RIS
- File Format:
- RIS
- File Format:
- RIS
- File Format:
- RIS
- File Format:
- RIS
- File Format:
- RIS
- File Format:
- RIS
- File Format:
- RIS
- File Format:
- RIS
Increasing the involvement of national and regional racial and ethnic minority organizations in HIV information and education.CitePersonal Author:Holman, Priscilla B. ;Jenkins, Wwilliam C....1991 Nov-Dec | Public Health Rep. 106(6):687-694Description:Responding to the facts that (a) the AIDS epidemic is occurring among black and Hispanic populations disproportionately to their percentage of the U.S...Personal Author:Sinnock, Pomeroy ;Murphy, Paulette E....1991 Nov-Dec | Public Health Rep. 106(6):634-639Description:The National AIDS Clearinghouse is an information service provided by the Centers for Disease Control. The Clearinghouse was established in 1987 to re...Personal Author:Moore, Johm R. ;Daily, Lisa...1991 Nov-Dec | Public Health Rep. 106(6):678-686Description:The Human Immunodeficiency Virus (HIV) that causes AIDS will continue to threaten public health for years to come. Despite some popular misperceptions...Strategies of media marketing for "America Responds to AIDS" and applying lessons learned.CitePersonal Author:Keiser, Nikki Hutton1991 Nov-Dec | Public Health Rep. 106(6):623-627Description:The Centers for Disease Control's (CDC) public service announcement (PSA) campaign on acquired immunodeficiency syndrome (AIDS), entitled "America Res...AIDS Community Demonstration Projects for HIV prevention among hard-to-reach groups.CitePersonal Author:O'Reilly, Kevin R. ;Higgins, Donna L.1991 Nov-Dec | Public Health Rep. 106(6):714-720Description:The AIDS Community Demonstration Projects are multicenter prevention projects directing community-based interventions to members of hard-to-reach grou...National AIDS Hotline: HIV and AIDS information service through a toll-free telephone system.CitePersonal Author:Waller, Robert R. ;Lisella, Lynn W.1991 Nov-Dec | Public Health Rep. 106(6):628-634Description:The National AIDS Hotline (NAH), a service of the Centers for Disease Control (CDC), is an information resource for the population of the United State...Personal Author:Donovan, Robert J. ;Jason, Janine...1991 Nov-Dec | Public Health Rep. 106(6):645-651Description:An examination by the Centers for Disease Control and the Research Triangle Institute concluded that "hard-to-reach" populations could be reached with...Personal Author:Rugg, Deborah L. ;MacGowan, Rrobin J....1991 Nov-Dec | Public Health Rep. 106(6):708-713Description:The Centers for Disease Control is conducting two investigations of the outcomes of HIV counselling and testing services offered persons at high risk ...Developing a national HIV/AIDS Prevention Program through state health departments.CitePersonal Author:Bailey, Marvin E.1991 Nov-Dec | Public Health Rep. 106(6):695-701Description:The Centers for Disease Control (CDC) shaped the basic development and direction of the HIV/AIDS Prevention Program through technical support and fina...Communicating surveillance, epidemiologic, and laboratory information on HIV infection and AIDS.CitePersonal Author:Greenspan, Allison L. ;Curran, James W.1991 Nov-Dec | Public Health Rep. 106(6):721-726Description:As the epidemic of human immunodeficiency virus (HIV) infection and acquired immunodeficiency syndrome (AIDS) has evolved over the past 10 years, the ...Personal Author:Gentry, Eileen M. ;Jorgensen, Cynthia M.1991 Nov-Dec | Public Health Rep. 106(6):651-655Description:The "America Responds to AIDS" campaign is the focal point of an integrated mass communications system for AIDS education and information disseminatio...Improving community support for HIV and AIDS prevention through national partnerships.CitePersonal Author:Williams, Kenneth R. ;Scarlett, Margaret I....1991 Nov-Dec | Public Health Rep. 106(6):672-677Description:If the transmission of human immunodeficiency virus (HIV) is to be prevented, the environment in which people live should predispose them to engage in...Personal Author:Collins, Carlyn L. ;Mullan, Robert J....1991 Nov-Dec | Public Health Rep. 106(6):727-732Description:At the Centers for Disease Control (CDC), educational activities concerning acquired immunodeficiency syndrome (AIDS) are directed to many target audi...A private organization and public agency partnership in community health education.CitePersonal Author:Scarlett, Margaret I. ;Williams, Kenneth R....1991 Nov-Dec | Public Health Rep. 106(6):667-672Description:The authors address a unique partnership among private and public organizations, that of the American Red Cross and the Centers for Disease Control of...How the response to the epidemic of HIV infection has strengthened the public health system.CitePersonal Author:Noble, Gary R.1991 Nov-Dec | Public Health Rep. 106(6):608-615Description:Since acquired immunodeficiency virus (AIDS) was first identified in 1981, it has become one of the leading causes of death in men and women 25-44 yea...A system for evaluating the use of media in CDC's National AIDS Information and Education Program.CitePersonal Author:Salmon, Charles T. ;Jason, Janine1991 Nov-Dec | Public Health Rep. 106(6):639-645Description:The National AIDS Information and Education Program (NAIEP) commissioned the National Academy of Sciences to design a prototypical system of research ...
More +
You May Also Like
- File Format:
- RIS
Strategies of media marketing for "America Responds to AIDS" and applying lessons learned.
Cite
Personal Author:
Keiser, Nikki Hutton
1991 Nov-Dec | Public Health Rep. 106(6):623-627
Description:
The Centers for Disease Control's (CDC) public service announcement (PSA) campaign on acquired immunodeficiency syndrome (AIDS), entitled "America Res...
Personal Author:
Gentry, Eileen M. ;
Jorgensen, Cynthia M.
1991 Nov-Dec | Public Health Rep. 106(6):651-655
Description:
The "America Responds to AIDS" campaign is the focal point of an integrated mass communications system for AIDS education and information disseminatio...
Checkout today's featured content at stacks.cdc.gov