Woods, Diana R.; Davis, David; Westover, Bonita J.

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CDC STACKS serves as an archival repository of CDC-published products including scientific findings, journal articles, guidelines, recommendations, or other public health information authored or co-authored by CDC or funded partners. As a repository, CDC STACKS retains documents in their original published format to ensure public access to scientific information.

i

"America Responds to AIDS": its content, development process, and outcome.

1991 Nov-Dec
By Woods, Diana R. ; Davis, David ; Westover, Bonita J.
Source: Public Health Rep. 106(6):616-622

English

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Details:

Alternative Title:

Public Health Rep
Personal Author:

Woods, Diana R. ; Davis, David ; Westover, Bonita J.

Woods, Diana R. ; Davis, David ; Westover, Bonita J. Less -
Description:

During the 1987-90 period, five phases of new AIDS information materials were released to the general public in the ARTA campaign, including a national mailer. The five were "General Awareness: Humanizing AIDS" in October 1987, "Understanding AIDS," the national mailout, April 1988, "Women at Risk/Multiple Partner, Sexually Active Adults," October 1988, "Parents and Youth," May 1989, and "Preventing HIV Infection and AIDS: Taking The Next Steps," July 1990. From planning to implementation to evaluation, ARTA is based on well-established theory and practice. Initially, the campaign was a response to an immediate crisis. It has evolved into the deliberate and systematic development of objectives to combat a chronic problem. ARTA represents one of the most comprehensive formative research processes in the history of public service campaigns. The dynamic process of carefully developing each new phase to include such important entities as State and local health agencies and community-based organizations is at least as important as the quality of the end materials. The objectives of each new phase are based on the needs of the public and of specific audiences. Maximum input from all relevant constituencies is obtained to ensure that they support the campaign's objectives and implementation strategy.
Subjects:

[+]

Acquired Immunodeficiency Syndrome Adolescent Adult Advertising As Topic Audiovisual Aids Female Health Education Humans Information Services Male Marketing Of Health Services Mass Media Research Research Article
Source:

Public Health Rep. 106(6):616-622
Pubmed ID:

1720249
Pubmed Central ID:

PMCnull
Document Type:

Journal Article
Place as Subject:

United States
Volume:

106
Issue:

6
Collection(s):

Public Health Reports
Main Document Checksum:

[+]

urn:sha256:4f7e01f6d732f6cfa892d4cfe85fd633b607407af8497fa4b602257b66a2d4d5
Download URL:

https://stacks.cdc.gov/view/cdc/63655/cdc_63655_DS1.pdf
File Type:

[PDF-1.17 MB]