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Monitoring the exposure of "America Responds to AIDS" PSA campaign.
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1991 Nov-Dec
Source: Public Health Rep. 106(6):651-655
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Alternative Title:Public Health Rep
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Description:The "America Responds to AIDS" campaign is the focal point of an integrated mass communications system for AIDS education and information dissemination developed by the National AIDS Information and Education Program of the Centers for Disease Control. Television and radio public service announcements are an integral part of the campaign. One measure of their success is the extent to which they are aired on both national and local levels. Since 1987, the total dollar value for air time donated to the "America Responds to AIDS" campaign is more than $65 million, representing 47 percent of all donations of air time for AIDS public service announcements. These results suggest that the campaign has been successful in reaching a large proportion of the public.
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Pubmed ID:1659712
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Pubmed Central ID:PMCnull
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Main Document Checksum:urn:sha256:e8b0732b598612e05491eab525bc0f325885480e50b1e874ff708a23a503d1a6
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Personal Author:
Keiser, Nikki Hutton
1991 Nov-Dec | Public Health Rep. 106(6):623-627
Description:
The Centers for Disease Control's (CDC) public service announcement (PSA) campaign on acquired immunodeficiency syndrome (AIDS), entitled "America Res...
Personal Author:
Woods, Diana R. ;
Davis, David
...
1991 Nov-Dec | Public Health Rep. 106(6):616-622
Description:
During the 1987-90 period, five phases of new AIDS information materials were released to the general public in the ARTA campaign, including a nationa...
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