Evaluating Women's Attitudes And Perceptions In Developing Mammography Promotion Messages

Schechter, C; Vanchieri, C F; Crofton, C

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CDC STACKS serves as an archival repository of CDC-published products including scientific findings, journal articles, guidelines, recommendations, or other public health information authored or co-authored by CDC or funded partners. As a repository, CDC STACKS retains documents in their original published format to ensure public access to scientific information.

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Evaluating Women's Attitudes And Perceptions In Developing Mammography Promotion Messages

05/01/1990
By Schechter, C ; Vanchieri, C F ; Crofton, C
Source: Public Health Rep. 105(3):253-257

English

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Details:

Alternative Title:

Public Health Rep
Personal Author:

Schechter, C ; Vanchieri, C F ; Crofton, C

Schechter, C ; Vanchieri, C F ; Crofton, C Less -
Description:

Breast cancer is a leading cause of cancer deaths in women. Although mammography is recognized as the most effective early detection method for breast cancer, it remains underutilized. Communications theory and practice, with its emphasis on formative research, can provide a basis for developing strategies effective in changing mammography-related behaviors. Formative research, an important component of communications planning, can offer information useful in developing suitable messages and materials. The National Cancer Institute conducted small group discussions with white and black women, ages 40 to 75, to explore their attitudes, knowledge, and beliefs about mammography. Findings reinforced the results from quantitative surveys indicating that a perceived lack of their own need for the examination, lack of a physician referral, and procrastination were the main reasons that the women reported for not having mammograms. The discussions provided detailed information about the factors that can be used to guide development of messages and materials to promote mammography use. The results indicate that strategies for messages directed to either black or white women ages 40 years and older need to stress the same key message points. The points are that all women ages 40 and older are at risk for breast cancer; breast cancer can be treated successfully if it is detected early enough; mammography can detect breast cancer before a lump can be felt by a woman or her physician; women need to follow screening guidelines for age and frequency for screening; and mammography is a low-risk, quick, and painless procedure. Communication channels to reach women should include television, newspapers, magazines, and information available in physicians' offices.
Subjects:

[+]

Adult Aged Attitude To Health Communication Female Health Promotion Health Surveys Humans Mammography Middle Aged
Source:

Public Health Rep. 105(3):253-257
Pubmed ID:

2113683
Pubmed Central ID:

PMCnull
Document Type:

Journal Article
Place as Subject:

North America
Volume:

105
Issue:

3
Collection(s):

Public Health Reports
Main Document Checksum:

[+]

urn:sha256:eaf3ad623acd508cddf3b4dc163d59474e75c35a89978050c2a7cedb5fb4e3d6
Download URL:

https://stacks.cdc.gov/view/cdc/63474/cdc_63474_DS1.pdf
File Type:

[PDF-957.90 KB]