Mass media approaches to reducing cardiovascular disease risk.
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Mass media approaches to reducing cardiovascular disease risk.

  • Published Date:

    1990 May-Jun

  • Source:
    Public Health Rep. 105(3):245-252
  • Language:
    English
Filetype[PDF-1.70 MB]


Details:
  • Alternative Title:
    Public Health Rep
  • Personal Author:
  • Description:
    A key function of a basic and clinical biomedical research organization is to communicate the findings of clinical investigations so that people may apply the results to improve their health and well-being. To help communicate results from cardiovascular disease research, the National Heart, Lung, and Blood Institute has established a series of national health education programs. The authors describe a model for two of the five programs and discuss the role of communication media in supporting national goals for education programs. The research basis for the programs is reviewed, together with the process by which the Institute develops information materials for mass media, notably public service announcements. A description of two national health education campaigns, hypertension and cholesterol, illustrates how market research is used to identify appropriate target audiences, develop messages, and select channels of communication. Lessons learned about the role of mass media in a national health education campaign are summarized.
  • Subject:
  • Pubmed ID:
    2113682
  • Pubmed Central ID:
    PMCnull
  • Document Type:
    Journal Article
  • Name as Subject:
    National Institutes of Health (U.S.)
  • Place as Subject:
    United States
  • Collection(s):
    Public Health Reports
  • Main Document Checksum:
  • File Type:
  • Supporting Files:
    No Additional Files
    1. Filetype[PDF - 1.57 MB]
      Personal Author:
      White, S L ; Maloney, S K ;
      Published Date:
      1990 May-Jun
      Source:
      Public Health Rep. 105(3):224-231
      Description:
      Continued progress over the next decade in reducing premature morbidity and mortality from chronic disease will require that health communication effo...
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      Filetype[PDF - 1.57 MB]
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    2. Filetype[PDF - 957.90 KB]
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      Schechter, C ; Vanchieri, C F ; ...
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      1990 May-Jun
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      Public Health Rep. 105(3):253-257
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      Breast cancer is a leading cause of cancer deaths in women. Although mammography is recognized as the most effective early detection method for breast...
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    3. Filetype[PDF - 1.62 MB]
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      Alexander, G R ; Tompkins, M E ; ...
      Published Date:
      1990 May-Jun
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      This study examines recent trends in the reporting completeness and quality of gestational age estimates derived from the date of the last normal mens...
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    4. Filetype[PDF - 922.11 KB]
      Published Date:
      1990 May-Jun
      Source:
      Public Health Rep. 105(3):323-327
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    5. Filetype[PDF - 767.07 KB]
      Published Date:
      May-Jun 1990
      Source:
      Public Health Rep. 105(3)
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      Filetype[PDF - 767.07 KB]
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    6. Filetype[PDF - 442.81 KB]
      Published Date:
      May-Jun 1990
      Source:
      Public Health Rep. 105(3)
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      Filetype[PDF - 442.81 KB]
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    7. Filetype[PDF - 1.00 MB]
      Personal Author:
      Grabenstein, J D ; Smith, L J ; ...
      Published Date:
      1990 May-Jun
      Source:
      Public Health Rep. 105(3):311-316
      Description:
      A comprehensive assessment of the immunization status of 2,451 adults was carried out at Walter Reed Army Medical Center's Allergy-Clinical Immunology...
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      Personal Author:
      Erickson, A C ; McKenna, J W ; ...
      Published Date:
      1990 May-Jun
      Source:
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      Description:
      A review of mass media response to the smoking issue over the past 25 years reveals that sustained involvement of the broadcast and print media has se...
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    9. Filetype[PDF - 659.33 KB]
      Personal Author:
      St Clair, P A ; Smeriglio, V L ; ...
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      1990 May-Jun
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      The relationship between the use of prenatal care and factors that may impede access to care was examined in a sample of low-income, inner-city women....
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    10. Filetype[PDF - 386.50 KB]
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      McGinnis, J M
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      1990 May-Jun
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    11. Filetype[PDF - 643.83 KB]
      Published Date:
      May 1990
      Source:
      Public Health Rep. 105(3):261-263
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    12. Filetype[PDF - 1.80 MB]
      Personal Author:
      Ramlow, J M ; Kuller, L H ;
      Published Date:
      1990 May-Jun
      Source:
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      The authors studied total mortality in Allegheny County, PA, during the summer of 1988. A heat wave occurred in July of 1988, with daily maximum tempe...
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    13. Filetype[PDF - 1.37 MB]
      Personal Author:
      Hahn, L P ; Folsom, A R ; ...
      Published Date:
      1990 May-Jun
      Source:
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      Description:
      Smoking behaviors among blacks and whites were studied in a population-based sample of 2,626 residents of Minneapolis-St. Paul, MN. More blacks than w...
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    14. Filetype[PDF - 546.12 KB]
      Published Date:
      May-Jun 1990
      Source:
      Public Health Rep. 105(3)
      File Type:
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    15. Filetype[PDF - 1.97 MB]
      Personal Author:
      Hexter, A C ; Harris, J A ; ...
      Published Date:
      1990 May-Jun
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      Description:
      The hospital discharge diagnoses index (DI) for newborns and the birth certificate were evaluated as sources of information about birth defects by com...
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    16. Filetype[PDF - 735.47 KB]
      Personal Author:
      Lee, C V ; McDermott, S W ; ...
      Published Date:
      1990 May-Jun
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    17. Filetype[PDF - 1.86 MB]
      Personal Author:
      Duclos, P J ; Sanderson, L M ; ...
      Published Date:
      1990 May-Jun
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      Cases of lightning-related deaths and injuries that occurred in Florida in 1978-87 were reviewed to determine the factors involved, to quantify the mo...
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    18. Filetype[PDF - 888.83 KB]
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      1990 May-Jun
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    19. Filetype[PDF - 1.28 MB]
      Personal Author:
      Freimuth, V S ; Mettger, W ;
      Published Date:
      1990 May-Jun
      Source:
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      Description:
      The "hard-to-reach" label has been applied to many different audiences. Persons who have a low socioeconomic status (SES), members of ethnic minoritie...
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    20. Filetype[PDF - 727.12 KB]
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      Convissor, R B ; Vollinger, R E ; ...
      Published Date:
      1990 May-Jun
      Source:
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      Description:
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