NEW MEXICO KEY FACTS

In 2015, 32.2% of New Mexico high school youth reported currently using any tobacco product, including e-cigarettes. Among New Mexico high school youth, 11.4% reported currently smoking cigarettes.

PUBLIC HEALTH RESPONSE TO TOBACCO USE IN NEW MEXICO

In New Mexico, while 9% of cigarette smokers are Spanish-speaking, they make up only 5% of the state’s quitline users. The state observed that cessation services were effective for Spanish speakers who received them, but culturally appropriate education campaigns were critical to reach this population. The state developed a Spanish-language campaign, DEJELO YA, featuring US Olympic Silver Medalist Leo Manzano. The campaign included television, radio, and supportive print and outdoor advertising, which produced a 31% increase in Spanish-speaking enrollees to the state’s quitline.

For more information on tobacco prevention and control, visit cdc.gov/tobacco.