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Pre-Event Message Development Project : Year 1 summary report on results of focus groups conducted with rural Caucasians
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January 9, 2004
Source: Pre-Event Message Development Project
[PDF-1.11 MB]
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Alternative Title:Year 1 summary report on results of focus groups conducted with rural Caucasians
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Description:Caucasian participants from rural areas in Midwest and Southwest regions within the United States were asked to participate in four agent-specific focus groups. Each focus group emphasized a different terrorism agent within the hypothetical scenario rollout. The basic structure of the focus group guide for the general public included the following sections:
1. Introduction & ice breaker
2. Current knowledge and attitudes about the national color alert system and different types of terrorist threats
3. Three part scenario rollout based on specific type of agent: radiological, chemical (VX), or biological (plague or botulism)
4. Pre-testing of available agent materials
Focus group transcripts were analyzed using the designated coding protocol. Coding proceeded from macro domains to smaller units of coding material. Coding and recoding were completed on transcripts by the moderating school. Final summary reports were utilized to create findings for the rural Caucasian focus groups that follows.
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