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Pre-Event Message Development Project : Year 1 summary report on results of focus groups conducted about plague
  • Published Date:
    April 13, 2004
  • Source:
    Pre-Event Message Development Project
  • Language:
Filetype[PDF - 594.28 KB]

  • Corporate Authors:
    Saint Louis University. School of Public Health. Health Communication Research Laboratory. ; Centers for Disease Control and Prevention (U.S.). Office of Communication. ;
  • Description:
    Background: In the case of a terrorist attack utilizing plague, the general public will need timely and reliability information. Participants will rely on governmental and public health agencies to provide this information. In order to determine the information needs of the general public, four schools of public health, (Saint Louis University, University of Alabama, University of Oklahoma, and University of California Los Angeles) under contract with the Centers for Disease Control and Prevention (CDC), conducted a total 55 focus groups in different areas of the country on a number of potential terrorist agents (plague, botulism, radiological, and VX gas).

    Methods: The focus groups were conducted with a variety of populations including: Urban, rural, Caucasian, African American, Hispanic, Native American, Asian, Public Health Professionals, First Responders, and students of English as a Second Language. Focus groups covered three topic areas. 1) pre-event knowledge of the Color Alert System, potential bioterrorism agents, and personal protective measures; 2) emotional and informational responses to a hypothetical attack; and 3) pre-testing of existing educational materials. Reports were written for each of the four agents. This report covers the findings of those 14 focus groups related to plague.

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