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PRE­EMPT : (PRE­Event Message Preparation for Terrorism) : Formative research and evaluation of botulism messages & materials
  • Published Date:
    January 2004
  • Source:
    Pre-Event Message Development Project
  • Language:
    English
Filetype[PDF - 696.96 KB]


Details:
  • Corporate Authors:
    UCLA Center for Public Health and Disasters. Health and Media Research Group. ; Centers for Disease Control and Prevention (U.S.). Office of Communication. ;
  • Description:
    In an effort to develop comprehensive bioterrorism preparedness educational messages for the general public, the Centers for Disease Control and Prevention (CDC) and the Association of the Schools of Public Health (ASPH) funded four universities to conduct formative research on health messages created by the CDC. The UCLA Center for Public Health and Disasters and the Health and Media Research Group spearheaded the research on preparedness educational materials about botulism. The two specific aims of the research were 1) to obtain insight into the general public’s current knowledge, attitudes, and potential responses to terrorist threats, and 2) to pre­test botulism specific informational materials developed by the CDC.

    During May through August 2003, 11 botulism focus groups were conducted with 93 individuals of various ethnic/racial backgrounds from across the United States, using a standardized focus group guide developed by the team of researchers. These guides consisted of questions about the national color alert system, knowledge and attitudes about hypothetical terrorist attacks, behavioral intents following an attack, and perceptions and recommendations for making botulism preparedness and response messages more accurate and responsive to the needs of the general public.

  • Document Type:
  • Funding:
    A1104-21/21
  • Place as Subject:
  • Supporting Files:
    No Additional Files
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