Comparing strategies for recruiting small, low-wage worksites for community-based health promotion research

Details

• Alternative Title:
  Health Educ Behav
• Personal Author:
  Hammerback, Kristen ; Hannon, Peggy A. ; Parrish, Amanda T. ; Allen, Claire ; Kohn, Marlana J. ; Harris, Jeffrey R.
• Description:
  HealthLinks is a workplace health promotion program developed in partnership with the American Cancer Society. It delivers a package of evidence-based interventions and implementation support to small worksites in low-wage industries. As part of a randomized, controlled trial of HealthLinks, we studied approaches to recruiting these worksites.|This study aims to guide future recruitment for community-based worksite health promotion interventions by comparing three approaches, including leveraging relationships with community partners.|We recruited 78 small, low-wage worksites in King County, Washington, to participate in the trial via three approaches: phone calls to companies on a purchased list ("cold"), phone calls to a list of eligible companies provided by a health insurer ("lukewarm"), and personal referrals from local health insurers and brokers ("warm"). Eligible and interested worksites received an in-person visit from researchers and completed additional steps to enroll.|Of the worksites screened and deemed eligible, 32% of the "cold" worksites enrolled in HealthLinks, as did 48% and 60%, respectively, of the "lukewarm" and "warm" worksites. Compared with "warm" worksites, "cold" worksites were twice as likely to be ineligible.|Two distinct factors help explain why "warmer" worksites were more likely to enroll in HealthLinks. First, eligibility was significantly higher among warmer referrals. Second, most of the warm-referred worksites eligible for the study agreed to meet in person with the project team to hear more about the project.|"Warmer" recruitment approaches yielded higher recruitment. Leveraging relationships with community partners can help researchers identify and successfully recruit small, low-wage worksites.
• Subjects:
  Community-Based Participatory Research Female Health Promotion Humans Male Middle Aged Patient Selection Practice Guidelines As Topic Workplace
• Source:
  Health Educ Behav. 45(5):690-696
• Pubmed ID:
  29658314
• Pubmed Central ID:
  PMC6409287
• Document Type:
  Journal Article
• Funding:
  R01 CA160217/CA/NCI NIH HHS/United States ; T42 OH008433/OH/NIOSH CDC HHS/United States
• Place as Subject:
  Washington
• Volume:
  45
• Issue:
  5
• Collection(s):
  CDC Public Access
• Main Document Checksum:
  urn:sha256:32582ca3bd7bf59556760c7037dab691ef349be698627ed1178d6853256b683d
• Download URL:
  https://stacks.cdc.gov/view/cdc/76452/cdc_76452_DS1.pdf
• File Type:
  [PDF - 255.10 KB ]