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Promoting physical activity among tweens; evaluation results of CDC's VERB campaign
  • Published Date:
    2006
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Promoting physical activity among tweens; evaluation results of CDC's VERB campaign
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  1. Vigorous Physical Activity Among Tweens, VERB Summer Scorecard Program, Lexington, Kentucky, 2004-2007
    Personal Author:
    Alfonso, Moya L.; McDermott, Robert J.; Thompson, Zachary; Bryant, Carol A.; Courtney, Anita H.; Davis, Jenna L.; Zhu, Yiliang; Jones, Jeffery A.;
    Published:
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    Source:
    Prev Chronic Dis. 2011; 8(5).
    Description:
    Introduction : Empirical examinations of the efficacy of community-based programs to increase and sustain physical activity among youth are lacking. This study describes changes in vigorous physical activity during a 3-year period among children aged...
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  2. VERB™ — A Social Marketing Campaign to Increase Physical Activity Among Youth
    Personal Author:
    Wong, Faye; Huhman, Marian; Asbury, Lori; Bretthauer-Mueller, Rosemary; McCarthy, Susan; Londe, Paula; Heitzler, Carrie;
    Published:
    Jun 15 2004
    Source:
    Prev Chronic Dis. 2004; 1(3).
    Description:
    The VERB campaign is a multiethnic media campaign with a goal to increase and maintain physical activity among tweens, or children aged nine to 13 years. Parents, especially mothers aged 29 to 46, and other sources of influence on tweens (e.g., teach...
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  3. CDC’s VERB campaign to increase physical activity among children 9-13
    Personal Author:
    Huhman, Marian
    Corporate Author:
    Centers for Disease Control and Prevention (U.S.)
    Conference Author:
    National Conference on Health Marketing, Communication, and Media (2007 August 30 : Atlanta, GA)
    Published:
    9/21/07
    Series:
    VERB
    Description:
    Presentation at NCHM Conference, August 30, 2007
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  4. Commentary on the VERB™ Campaign — Perspectives on Social Marketing to Encourage Physical Activity Among Youth
    Personal Author:
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    Published:
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    Prev Chronic Dis. 2004; 1(3).
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  5. Using Paid Radio Advertisements to Promote Physical Activity Among Arkansas Tweens
    Personal Author:
    Rath, David; Balamurugan, Appathurai; Oakleaf, Ernest J;
    Published:
    Nov 01 2005
    Source:
    Prev Chronic Dis. 2005; 2(Spec No).
    Description:
    Introduction : The level of physical activity among children is a growing concern. Evidence shows that many children aged 9 to 13 years (tweens) do not participate in any organized physical activity during their nonschool hours, and some do not engag...
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