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Promoting physical activity among tweens; evaluation results of CDC's VERB campaign
  • Published Date:
    2006
  • Series:
    VERB
Filetype[PDF-6.11 MB]


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Promoting physical activity among tweens; evaluation results of CDC's VERB campaign
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    Personal Author:
    Huhman, Marian; Heitzler, Carrie; Wong, Faye;
    Published:
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    Source:
    Prev Chronic Dis. 2004; 1(3).
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    The VERB campaign uses a logic model as a tool to share information, to facilitate program planning, and to provide direction for evaluation. Behavior change and communication theories are incorporated to help hypothesize how behavior change might oc...
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  2. Using Paid Radio Advertisements to Promote Physical Activity Among Arkansas Tweens
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    Prev Chronic Dis. 2005; 2(Spec No).
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    Introduction : The level of physical activity among children is a growing concern. Evidence shows that many children aged 9 to 13 years (tweens) do not participate in any organized physical activity during their nonschool hours, and some do not engag...
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  3. Vigorous Physical Activity Among Tweens, VERB Summer Scorecard Program, Lexington, Kentucky, 2004-2007
    Personal Author:
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  4. Lessons learned from VERB : findings for general market tweens and their parents
    Corporate Author:
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    Published:
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    Series:
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    Description:
    Formative audience testing has been a critical component of the VERB™ campaign’s development, driving the content, tone, and implementation of VERB. Before new advertising is launched, concept testing is conducted to validate the communication st...
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