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Promoting physical activity among tweens; evaluation results of CDC's VERB campaign
  • Published Date:
    2006
  • Series:
    VERB
Filetype[PDF-6.11 MB]


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Promoting physical activity among tweens; evaluation results of CDC's VERB campaign
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  2. Using Paid Radio Advertisements to Promote Physical Activity Among Arkansas Tweens
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  3. Vigorous Physical Activity Among Tweens, VERB Summer Scorecard Program, Lexington, Kentucky, 2004-2007
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  4. Lessons learned from VERB : findings for general market tweens and their parents
    Corporate Author:
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    Published:
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    Series:
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    Description:
    Formative audience testing has been a critical component of the VERB™ campaign’s development, driving the content, tone, and implementation of VERB. Before new advertising is launched, concept testing is conducted to validate the communication st...
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