Public Acceptance Of The Surgeon General's Brochure On Aids

Details

• Alternative Title:
  Public Health Rep
• Personal Author:
  Gerbert, B ; Maguire, B
• Description:
  Public acceptance of the Surgeon General's brochure, "Understanding AIDS," was investigated in a nationwide telephone survey of a representative sample of 2,000 adults generated by random digit dialing. A response rate of 75 percent was achieved. A total of 59 percent of respondents remembered receiving the brochure; of these, 68 percent read most of it and 20 percent read half of it or less. Most respondents reacted positively; 86 percent believed that it was a good use of government money, and only 7 percent would have preferred not getting it. Analysis by demographic characteristics indicated that blacks and young people were less likely to remember receiving the brochure than were whites and retired persons. The public health community can assume that the mailing met with resounding approval and that other public health brochures would be welcomed.
• Subjects:
  Acquired Immunodeficiency Syndrome Adult Health Education Humans Pamphlets Public Opinion Random Allocation
• Source:
  Public Health Rep. 104(2):130-133
• Pubmed ID:
  2495546
• Pubmed Central ID:
  PMCnull
• Document Type:
  Journal Article
• Funding:
  MH42459/MH/NIMH NIH HHS/U.S.
• Name as Subject:
  U.S. Public Health Service ; U.S. ; U.S. Public Health Service ; U.S.
• Place as Subject:
  North America
• Volume:
  104
• Issue:
  2
• Collection(s):
  Public Health Reports
• Main Document Checksum:
  urn:sha256:b0807022ebab283a7c588096c8abfba31db9343fdd232bac7c7d69bac1c8231d
• Download URL:
  https://stacks.cdc.gov/view/cdc/63292/cdc_63292_DS1.pdf
• File Type:
  [PDF - 662.06 KB ]