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Perceptions of draft and existing chlamydia educational materials : final report from focus groups with females ages 15–25
  • Published Date:
    January 2010
  • Language:
Filetype[PDF-3.70 MB]

  • Description:
    I. Executive Summary -- II. Introduction -- III. Methodology -- IV. Limitations -- V. Summary of Findings -- Appendix A: HBM and TPB Strategic Approach -- Appendix B: Moderator’s Guide -- Appendix C: Poster Concepts -- Appendix D: Calls to Action -- Appendix E: Logo Designs -- Appendix F: Brochure/Factsheet Content -- Appendix G: Suggestions for Interactive Website.

    Over 1.2 million chlamydia (CT) infections were reported to the Centers for Disease Control and Prevention (CDC) in 2008. Frequently it is asymptomatic, which facilitates transmission between sex partners. CT can cause serious problems in women if left untreated, including pelvic inflammatory disease and infertility. CDC currently recommends that all sexually active women ages 25 years and younger be screened annually for CT. This recommendation reflects the high incidence of CT in this population. According to CDC’s 2008 Surveillance Report, rates of CT were almost three times higher among women than among men, with the heaviest burden among women ages 15 to 24 years of age. Yet despite these recommendations, screening is largely missing its target population; the average age of a woman being screened for CT is 28.9 years.

    The Centers for Disease Control and Prevention (CDC), Division of Sexually Transmitted Diseases (STD) Prevention commissioned a series of focus groups with teenage and young adult females (ages 15–25) to discuss issues related to CT and CT screening. Specifically, the purpose of this formative research study was to inform the development of a CT-related infertility prevention communication campaign.

    Two research activities, a literature review and exploratory research, and two health communication/public health theories, Health Belief Model and Theory of Planned Behavior, have guided the research and materials development processes.


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