Details:

Corporate Authors:
Centers for Disease Control and Prevention (U.S.)
Description:
Each year, the Centers for Disease Control and Prevention (CDC) invests in a national awareness campaign to educate the general population about the importance of influenza vaccination. As a critical public health issue, it is CDC’s mandate to inform at-risk populations about the importance of vaccination and provide them with useful information about where to get vaccinated.

Throughout the fall and winter months, CDC promotes this campaign nationally through print and Internet ads, matte articles, TV and radio public services announcements, personal testimony videos featuring parents who have been greatly affected by influenza, radio interviews, bites and b-roll packages, special events, and collaboration with partners. One cornerstone of the campaign is National Influenza Vaccination Week (NIVW), December 4 through December 10, 2011. NIVW is intended to raise awareness about the importance of flu vaccination and encourage vaccination through December, January and beyond. CDC recommends that partners use this designated week to promote vaccination to their constituents, members, and employees through their various communications channels as well as host free flu clinics that will include the public as much as possible. In past years, NIVW included theme days to reach specific audiences and promote flu vaccination among these groups. NIVW 2011 will not include theme days in order to focus efforts on the universal flu vaccination recommendation. Though everyone 6 months of age and older is now recommended to get vaccinated, tailored messaging and materials for specific populations will still be available during NIVW.

nivw_media_toolkit_112011.pdf


Subject:
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Health Communication
Health Promotion
Influenza, Human/prevention & Control
Influenza Vaccines
Mass Media
Social Media
Vaccination

Series:
National Influenza Vaccination Week
Document Type:
Pamphlet (or booklet)
Name as Subject:
National Influenza Vaccination Week
Collection(s):
Stephen B. Thacker CDC Library collection
Main Document Checksum:
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urn:sha256:49f826b05bcc2bcdeffd4c54ca8c9fcb6b3c820305b7c68aea94d5148cdc7279
File Type:

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