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CDC Influenza Awareness Campaign media relations toolkit
Filetype[PDF-520.12 KB]

  • Description:
    About the campaign -- Using media to support the campaign -- Step 1: Define goals-- Step 2: Develop key messages -- Step 3: Develope press materials-- Step 4: Prepare for outreach -- Step 5: Traini spokespeople -- Step 6: Engage the media -- Conclusion -- Appendix A: Key messages and talking points -- Appendix B: News release template -- Appendix C: Media advistory templage -- Appendix D: Public service announcement tip sheet -- Appendix E: Checklist for conducting a news conference -- Appendix F: Speechwriting tip sheet -- Appendix G: Public speaking tip sheet -- Appendix H: Additional resources.

    Each year, the Centers for Disease Control and Prevention (CDC) engages in a national awareness campaign to educate the public about the importance of influenza (flu) vaccination. An instrumental phase of this annual campaign is National Influenza Vaccination Week (NIVW); a national observance that was established to highlight the importance of continuing influenza vaccination throughout the holiday season and beyond.

    The purpose of the “CDC National Influenza Vaccination Awareness: Media Relations Toolkit” is to provide information, strategies, and resources to help guide public health planners, communicators, educators, and other health professionals as they engage media and encourage seasonal flu vaccination.

    Although the kit includes information specific to National Influenza Vaccination Week, it can be used throughout the entire flu season.

    Publication date from document properties.


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