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CDC Influenza Awareness Campaign media relations toolkit
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11/30/16
[PDF-520.12 KB]
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Description:Each year, the Centers for Disease Control and Prevention (CDC) engages in a national awareness campaign to educate the public about the importance of influenza (flu) vaccination. An instrumental phase of this annual campaign is National Influenza Vaccination Week (NIVW); a national observance that was established to highlight the importance of continuing influenza vaccination throughout the holiday season and beyond.
The purpose of the “CDC National Influenza Vaccination Awareness: Media Relations Toolkit” is to provide information, strategies, and resources to help guide public health planners, communicators, educators, and other health professionals as they engage media and encourage seasonal flu vaccination.
Although the kit includes information specific to National Influenza Vaccination Week, it can be used throughout the entire flu season.
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nivw-media-toolkit.pdf
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Pages in Document:19 numbered pages
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