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CDC Influenza Awareness Campaign media relations toolkit
  • Published Date:
    November 2013
  • Language:
    English
Filetype[PDF - 488.03 KB]


Details:
  • Corporate Authors:
    Centers for Disease Control and Prevention (U.S.)
  • Description:
    About the campaign -- Using media to support the campaign -- Step 1: Developing key messages -- Step 2: Developing press materials -- Step 3: Preparing for outreach -- Step 4: Training your spokespeople -- Step 5: Pitching the media -- -- Appendix A: Key messages and talking points -- Appendix B: News release template -- Appendix C: Public service announcement tip sheet -- Appendix D: Sample matte article -- Appendix E: Checklist for conducting a news conference -- Appendix F: Media advisory template -- Appendix G: Speechwriting tip sheet -- Appendix H: Public speaking tip sheet -- Appendix I: Additional resources.

    Each year, the Centers for Disease Control and Prevention (CDC) invests in a national awareness campaign to educate the general population about the importance of influenza vaccination. As a critical public health issue, it is CDC’s mandate to inform at-risk populations about the importance of vaccination and provide them with useful information about where to get vaccinated.

    Throughout the fall and winter months, CDC promotes this campaign nationally through a mix of communication channels and in collaboration with national and grassroots partners who organize flu promotion activities and events.

    The purpose of the “CDC National Influenza Awareness Campaign: Media Relations Toolkit” is to provide information, recommended strategies, and resources to help guide public health planners, communicators, educators, and other health professionals to engage media and encourage seasonal flu vaccination.

    The kit includes information specific to National Influenza Vaccination Week (NIVW), however it can be used throughout the entire influenza season.

  • Supporting Files:
    No Additional Files