CDC Influenza Awareness Campaign media relations toolkit
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CDC Influenza Awareness Campaign media relations toolkit
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  • Alternative Title:
    National Influenza Vaccination Week
  • Description:
    Each year, the Centers for Disease Control and Prevention (CDC) invests in a national awareness campaign to educate the general population about the importance of influenza vaccination. As a critical public health issue, it is CDC’s mandate to inform at-risk populations about the importance of vaccination and provide them with useful information about where to get vaccinated. Throughout the fall and winter months, CDC promotes this campaign nationally through a mix of communication channels and in collaboration with national and grassroots partners who organize flu promotion activities and events. The purpose of the “CDC National Influenza Awareness Campaign: Media Relations Toolkit” is to provide information, recommended strategies, and resources to help guide public health planners, communicators, educators, and other health professionals to engage media and encourage seasonal flu vaccination. The kit includes information specific to National Influenza Vaccination Week (NIVW), however it can be used throughout the entire influenza season.
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