Details:

Alternative Title:
Prev Chronic Dis
Personal Author:
Vickerman, Katrina A. ; Zhang, Lei ; Malarcher, Ann ; Mowery, Paul ; Nash, Chelsea
Vickerman, Katrina A. ; Zhang, Lei ; Malarcher, Ann ; Mowery, Paul ; Nash, Chelsea Less -
Description:
Introduction

Antismoking mass media campaigns, such as the Centers for Disease Control and Prevention’s Tips from Former Smokers (Tips) campaign, increase the number of tobacco users calling tobacco quitlines. Few studies have investigated long-term tobacco use cessation for callers during antismoking media campaigns. Studies have suggested that callers during campaigns may be less committed to quitting and have lower quit rates. This study examines tobacco user cessation outcomes 7 months after quitline enrollment during the 2012 Tips campaign (March 19 through June 10, 2012).

Methods

We analyzed data for 715 tobacco users who enrolled in the Nebraska, North Carolina, or Texas state quitline multiple-call programs during the 2012 Tips campaign and responded to a 7-month post enrollment survey (38.5% survey response rate). We used multivariable logistic regression analyses to determine whether 7-day and 30-day point prevalence abstinence rates 7 months after enrollment were related to level of exposure to the campaign.

Results

In multivariable models, only lower nicotine dependence and higher call completion were associated with higher odds of 7-day and 30-day abstinence 7 months after enrollment. Tips campaign exposure was not associated with abstinence.

Conclusion

Once enrolled in quitline counseling, quitline callers achieved similar outcomes regardless of Tips campaign exposure levels. While the campaign did not appear to directly affect odds of tobacco abstinence through quitlines, antismoking mass media campaigns such as Tips are valuable in increasing tobacco users’ exposure to quitlines and thus increasing their likelihood of making a quit attempt and eventually achieving tobacco abstinence.


Subjects:
[+]
Adult Directive Counseling Educational Status Ethnicity Female Health Promotion Hotlines Humans Insurance Coverage Internet Logistic Models Male Middle Aged Multivariate Analysis National Health Programs Patient Education As Topic Self Report Smoking Cessation/psychology Time Factors Tobacco Use Cessation Devices Tobacco Use Disorder/prevention & Control Tobacco Use Disorder/psychology Treatment Outcome
Source:
Prev Chronic Dis. 12.
Pubmed ID:
26182145
Document Type:
Journal Article
Place as Subject:
Nebraska ; North Carolina ; Texas
Nebraska ; North Carolina ; Texas Less -
Collection(s):
Preventing Chronic Disease
Main Document Checksum:
[+]
urn:sha256:a5ea7eecb8d8c4a18926fdfda20ab4a0e0f6f6f89f0970117fc7f9d0346eba47
Download URL:
https://stacks.cdc.gov/view/cdc/32391/cdc_32391_DS1.pdf
File Type:

Supporting Files

• 	license.txt	txt
  	PCD-12-E110.nxml	txt

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