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Developing an effective evaluation plan : setting the course for effective program evaluation
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2011
[PDF-2.47 MB]
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Description:The purpose of this workbook is to help public health program managers, administrators, and evaluators develop a joint understanding of what constitutes an evaluation plan, why it is important, and how to develop an effective evaluation plan in the context of the planning process. This workbook is intended to assist in developing an evaluation plan but is not intended to serve as a complete resource on how to implement program evaluation. Rather, it is intended to be used along with other evaluation resources, such as those listed in the Resource Section of this workbook. The workbook was written by the staff of the Office on Smoking and Health (OSH) and the Division of Nutrition, Physical Activity, and Obesity (DNPAO) at the Centers for Disease Control and Prevention (CDC). However, the content and steps for writing an evaluation plan can be applied to any public health program or initiative. Part I of this workbook defines and describes how to write an effective evaluation plan. Part II of this workbook includes exercises, worksheets, tools, and a Resource Section to facilitate program staff and evaluation stakeholder workgroup (ESW) thinking through the concepts presented in Part I of this workbook.
This workbook applies the CDC Framework for Program Evaluation in Public Health (http://www.cdc.gov/eval/framework/index.htm). The Framework lays out a six-step process for the decisions and activities involved in conducting an evaluation. While the Framework provides steps for program evaluation, the steps are not always linear and represent a more back-and-forth effort; some can be completed concurrently. In some cases, it makes more sense to skip a step and come back to it. The important thing is that the steps are considered within the specific context of your program.
Suggested citation: Developing an Effective Evaluation Plan. Atlanta, Georgia: Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health; Division of Nutrition, Physical Activity, and Obesity, 2011.
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Pages in Document:108 numbered pages
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