Conducting quitline evaluations : a workbook for tobacco control professionals
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Conducting quitline evaluations : a workbook for tobacco control professionals

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    Quitlines are telephone-based tobacco cessation services that help tobacco users quit. Services offered by quitlines include coaching and counseling, referrals, mailed materials, training to health care providers, web-based services and, in some instances, free medications, such as nicotine replacement therapy (NRT). Quitlines increase the odds of quitting smoking when compared with minimal interventions, self-help, or no counseling. In the United States, there are quitlines in all 50 states, the District of Columbia, Guam, and Puerto Rico. Quitlines vary in eligibility criteria, counseling, and medication protocols.

    To best serve the residents of your state, it is critical to evaluate the quality, effectiveness, and impact of quitline services and related interventions designed to drive callers to the quitline. This workbook is designed to help you think through key evaluation concepts and design quitline evaluations that will improve services and overall cessation efforts.

    This workbook is specifically designed to guide quitline staff, stakeholders, program managers, and evaluators in planning, conducting, and interpreting the results of quitline evaluation activities. This workbook will help interested parties or stakeholders develop: an understanding of what constitutes a quitline evaluation; why a quitline evaluation is important; how to develop an effective evaluation plan in the context of the planning process; and implementation considerations.

    This workbook was written by the staff of the Office on Smoking and Health (OSH) at the Centers for Disease Control and Prevention (CDC) and the North American Quitline Consortium (NAQC). Part I of this workbook defines and describes specific considerations for writing an evaluation plan for quitlines, as well as basic implementation considerations. It is not intended to serve as a standalone resource; rather, it is intended to be used with other evaluation resources, such as those listed in the resource section of this workbook (pages 96-106). In addition, it is recommended that this workbook be used with the Developing an Effective Evaluation Plan and Developing an Effective Evaluation Report workbook guides, which are also in this series ( evaluation). The exercises, worksheets, and tools found in Part II of this workbook are designed to help you think through the concepts discussed in Part I, and to put them into practice. However, these are only examples, and your quitline evaluation will vary on the basis of your program, stakeholder priorities, and context.

    Suggested citation: Centers for Disease Control and Prevention. Conducting Quitline Evaluations: A Workbook for Tobacco Control Professionals. Atlanta, GA: Centers for Disease Control and Prevention, US Dept of Health and Human Services; 2015.



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