Social Marketing, Stages of Change, and Public Health Smoking Interventions

Details

• Personal Author:
  Curry S ; Diehr P ; Forehand M ; Hannon P ; Harris J ; Martin DP ; Meischke H ; Pizacani B ; Weaver MR
• Description:
  As a "thought experiment," the authors used a modified stages of change model for smoking to define homogeneous segments within various hypothetical populations. The authors then estimated the population effect of public health interventions that targeted the different segments. Under most assumptions, interventions that emphasized primary and secondary prevention, by targeting the Never Smoker, Maintenance, or Action segments, resulted in the highest nonsmoking life expectancy. This result is consistent with both social marketing and public health principles. Although the best thing for an individual smoker is to stop smoking, the greatest public health benefit is achieved by interventions that target nonsmokers. [Description provided by NIOSH]
• Subjects:
  Occupational Health Public Health Safety Smokers
• Keywords:
  Author Keywords: Stages Of Change Health Marketing Intervention Public Health Smoking Social Marketing Substance Use Tobacco Control
• ISSN:
  1090-1981
• Document Type:
  Text
• Funding:
  Grant
• Genre:
  Journal Article
• Place as Subject:
  Iowa ; Oregon ; OSHA Region 10 ; OSHA Region 7 ; Washington
• CIO:
  National Institute for Occupational Safety and Health (NIOSH)
• Topic:
  Workplace Safety & Health
• Location:
  North America
• Pages in Document:
  123-131
• Volume:
  38
• Issue:
  2
• NIOSHTIC Number:
  nn:20056231
• Citation:
  Health Educ Behav 2011 Apr; 38(2):123-131
• Contact Point Address:
  Paula Diehr, University of Washington, 1959 NE Pacific St., Seattle, WA 98195-7232
• Email:
  pdiehr@u.washington.edu
• Federal Fiscal Year:
  2011
• Performing Organization:
  University of Washington
• Peer Reviewed:
  True
• Start Date:
  20050701
• Source Full Name:
  Health Education & Behavior
• End Date:
  20250630
• Collection(s):
  National Institute for Occupational Safety and Health
• Main Document Checksum:
  urn:sha-512:acda1c8761f07d6fabf18a0ec78b4d05f3260ceb695c01d114a1ced2398efde2001516e12a3d4c9241fc974e4871e82ae1293ef2735f0e27de28a44f456c3642
• Download URL:
  https://stacks.cdc.gov/view/cdc/213877/cdc_213877_DS1.pdf
• File Type:
  [PDF - 230.91 KB ]