Building Safety Partnerships Using Social Network Analysis

Details

• Personal Author:
  Brewer D ; Horsman M ; May JJ ; Scott E ; Sorensen JA ; Wyckoff L
• Description:
  Although public-private partnerships have been useful components in public health and safety initiatives, little has been published on how to cultivate effective public health and safety partnerships for upstream social marketing initiatives. Using the development of a U.S. tractor safety alliance as an example, we illustrate how social network analysis can be used to identify organizations that are likely to be strategic partners and targets for upstream social marketing. In our project, knowledgeable informants first identified members of a national agricultural stakeholder network in the United States. Then, we surveyed the representatives of these organizations about their organizations' interest in joining a new U.S. tractor safety initiative, the connections between their own and other stakeholder organizations, and their perceptions of the organizations most able to advance a U.S. tractor safety initiative. From our analysis of these data, we identified 10 organizations that have the partnerships, resources, and interest necessary to lead an effective tractor safety partnership. These organizations will be the focus of an upstream social marketing initiative aimed at building a strategic tractor safety alliance. [Description provided by NIOSH]
• Subjects:
  Agriculture Occupational Health Public Health Safety
• Keywords:
  Agricultural Safety Injury Prevention Partnership Public Health Safety Programs Social Marketing Tractors
• ISSN:
  1524-5004
• Document Type:
  Text
• Funding:
  Cooperative Agreement ; Grant
• Genre:
  Journal Article
• Place as Subject:
  New York ; OSHA Region 10 ; OSHA Region 2 ; Washington
• CIO:
  National Institute for Occupational Safety and Health (NIOSH)
• Topic:
  Workplace Safety & Health
• Location:
  North America
• Pages in Document:
  67-75
• Volume:
  19
• Issue:
  2
• NIOSHTIC Number:
  nn:20053075
• Citation:
  Soc Mark Q 2013 Jun; 19(2):67-75
• Contact Point Address:
  Julie Ann Sorensen, New York Center for Agricultural Medicine and Health, Bassett Healthcare, One Atwell Rd, Cooperstown, NY 13326, USA
• Email:
  julie.sorensen@bassett.org
• Federal Fiscal Year:
  2013
• NORA Priority Area:
  Agriculture, Forestry and Fishing
• Performing Organization:
  Mary Imogene Bassett Hospital, Cooperstown, New York
• Peer Reviewed:
  True
• Start Date:
  20110901
• Source Full Name:
  Social Marketing Quarterly
• End Date:
  20140831
• Collection(s):
  National Institute for Occupational Safety and Health
• Main Document Checksum:
  urn:sha-512:d9f0efee4f7f4f5cb0fb72b8efe391a3264bed51d3f6c17cab966cdddbb92d0acdfd623d0ae838fd080e7e82d6e33b293d22544e24d8cfda786e833e4cb98322
• Download URL:
  https://stacks.cdc.gov/view/cdc/215919/cdc_215919_DS1.pdf
• File Type:
  [PDF - 299.40 KB ]