i
Social marketing approaches to nutrition and physical activity interventions in early care and education centers: A systematic review
-
12 2017
-
Source: Obes Rev. 18(12):1425-1438
[PDF-272.28 KB]
Details:
-
Alternative Title:Obes Rev
-
Personal Author:
-
Description:Introduction
Social marketing is a promising planning approach for influencing voluntary lifestyle behaviors, but its application to nutrition and physical activity interventions in the early care and education setting remains unknown.
Methods
Pubmed, ISI Web of Science, PsycInfo, and the Cumulative Index of Nursing and Allied Health were systematically searched to identify interventions targeting nutrition and/or physical activity behaviors of children enrolled in early care centers between 1994 and 2016. Content analysis methods were used to capture information reflecting eight social marketing benchmark criteria.
Results
The review included 135 articles representing 77 interventions. Two interventions incorporated all eight benchmark criteria, but the majority included fewer than four. Each intervention included behavior and methods mix criteria, and more than half identified audience segments. Only one-third of interventions incorporated customer orientation, theory, exchange, and insight. Only six interventions addressed competing behaviors. We did not find statistical significance for the effectiveness of interventions on child-level diet, physical activity, or anthropometric outcomes based on the number of benchmark criteria used.
Conclusion
This review highlights opportunities to apply social marketing to obesity prevention interventions in early care centers. Social marketing could be an important strategy for early childhood obesity prevention efforts, and future research investigations into its effects are warranted.
-
Subjects:
-
Keywords:
-
Source:
-
Pubmed ID:28960764
-
Pubmed Central ID:PMC5702552
-
Document Type:
-
Funding:
-
Volume:18
-
Issue:12
-
Collection(s):
-
Main Document Checksum:
-
Download URL:
-
File Type:
