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Commentary on the VERB™ Campaign — Perspectives on Social Marketing to Encourage Physical Activity Among Youth
  • Published Date:
    Jun 15 2004
  • Source:
    Prev Chronic Dis. 2004; 1(3).
Filetype[PDF - 133.69 KB]


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    Prev Chronic Dis. 2004; 1(3).
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    The VERB campaign is a multiethnic media campaign with a goal to increase and maintain physical activity among tweens, or children aged nine to 13 years. Parents, especially mothers aged 29 to 46, and other sources of influence on tweens (e.g., teach...
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