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Commentary on the VERB™ Campaign — Perspectives on Social Marketing to Encourage Physical Activity Among Youth
  • Published Date:
    Jun 15 2004
  • Source:
    Prev Chronic Dis. 2004; 1(3).
Filetype[PDF - 133.69 KB]


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  1. VERB™ — A Social Marketing Campaign to Increase Physical Activity Among Youth
    Personal Author:
    Wong, Faye; Huhman, Marian; Asbury, Lori; Bretthauer-Mueller, Rosemary; McCarthy, Susan; Londe, Paula; Heitzler, Carrie;
    Published:
    Jun 15 2004
    Source:
    Prev Chronic Dis. 2004; 1(3).
    Description:
    The VERB campaign is a multiethnic media campaign with a goal to increase and maintain physical activity among tweens, or children aged nine to 13 years. Parents, especially mothers aged 29 to 46, and other sources of influence on tweens (e.g., teach...
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  2. Adapting Evidence-Based Strategies to Increase Physical Activity Among African Americans, Hispanics, Hmong, and Native Hawaiians: A Social Marketing Approach
    Personal Author:
    Van Duyn, Mary Ann S; McCrae, Tarsha; Wingrove, Barbara K; Henderson, Kimberly M.; Penalosa, Tricia L.; Boyd, Jamie K; Kagawa-Singer, Marjorie; Ramirez, Amelie G; Wolff, Lisa S; Maibach, Edward W;
    Published:
    Sep 15 2007
    Source:
    Prev Chronic Dis. 2007; 4(4).
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    Introduction : Using a social marketing approach, we studied how best to adapt proven, evidence-based strategies to increase physical activity for use with underserved racial or ethnic groups. : Methods : We conducted focus groups with low-income His...
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  3. Older Adult Perspectives on Physical Activity and Exercise: Voices From Multiple Cultures
    Personal Author:
    Belza, Basia; Walwick, Julie; Schwartz, Sheryl; LoGerfo, James; Shiu-Thornton, Sharyne; Taylor, Mary;
    Published:
    Sep 15 2004
    Source:
    Prev Chronic Dis. 2004; 1(4).
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    Introduction : Increasing physical activity is a goal of Healthy People 2010. Although the health benefits of physical activity are documented, older adults are less physically active than any other age group. The purpose of this study was to examine...
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  4. Using Focus Groups in the Consumer Research Phase of a Social Marketing Program to Promote Moderate-Intensity Physical Activity and Walking Trail Use in Sumter County, South Carolina
    Personal Author:
    Burroughs, Ericka; Peck, Lara E; Sharpe, Patricia A; Granner, Michelle L; Bryant, Carol A; Fields, Regina;
    Published:
    Dec 15 2005
    Source:
    Prev Chronic Dis. 2006; 3(1).
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    Introduction : The use of social marketing approaches in public health practice is increasing. Using marketing concepts such as the "four Ps" (product, price, place, and promotion), social marketing borrows from the principles of commercial marketing...
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  5. CDC’s VERB campaign to increase physical activity among children 9-13
    Personal Author:
    Huhman, Marian
    Corporate Author:
    Centers for Disease Control and Prevention (U.S.)
    Conference Author:
    National Conference on Health Marketing, Communication, and Media (2007 August 30 : Atlanta, GA)
    Published:
    9/21/07
    Series:
    VERB
    Description:
    Presentation at NCHM Conference, August 30, 2007
    File Type:
    Filetype[PDF - 267.95 KB]