Details:

Alternative Title:
Prev Chronic Dis
Personal Author:
Wong, Faye ; Huhman, Marian ; Asbury, Lori ; Bretthauer-Mueller, Rosemary ; McCarthy, Susan ; ... More +
Wong, Faye ; Huhman, Marian ; Asbury, Lori ; Bretthauer-Mueller, Rosemary ; McCarthy, Susan ; Londe, Paula ; Heitzler, Carrie Less -
Description:
The VERB campaign is a multiethnic media campaign with a goal to increase and maintain physical activity among tweens, or children aged nine to 13 years. Parents, especially mothers aged 29 to 46, and other sources of influence on tweens (e.g., teachers, youth program leaders) are the secondary audiences of the VERB initiative. VERB applies sophisticated commercial marketing techniques to address the public health problem of sedentary lifestyles of American children, using the social marketing principles of product, price, place, and promotion. In this paper, we describe how these four principles were applied to formulate the strategies and tactics of the VERB campaign, and we provide examples of the multimedia materials (e.g., posters, print advertising, television, radio spots) that were created.
Subject:
[+]
Adolescent
Child
Female
Health Education
Health Promotion
Humans
Male
Motor Activity
Parents
Social Marketing

Source:
Prev Chronic Dis. 2004; 1(3).
Document Type:
Journal Article
Place as Subject:
United States
Collection(s):
Preventing Chronic Disease
Main Document Checksum:
[+]
urn:sha256:53dd9dda2acec75dffa6f27ff443b069472ee397fa963cbc925d43f21cd541ca
File Type:

Supporting Files

• 	PCD13A10s10.gif	gif
  	PCD13A10s10.jpg	jpeg
  	PCD13A10s11.gif	gif
  	PCD13A10s11.jpg	jpeg
  	PCD13A10s12.gif	gif
  	PCD13A10s12.jpg	jpeg
  	PCD13A10s2.gif	gif
  	PCD13A10s2.jpg	jpeg
  	PCD13A10s3.gif	gif
  	PCD13A10s3.jpg	jpeg
  	04_0043_01.pdf	pdf
  	PCD13A10s4.gif	gif
  	PCD13A10s4.jpg	jpeg
  	PCD13A10s5.rm	ra
  	PCD13A10s6.gif	gif
  	PCD13A10s6.jpg	jpeg
  	PCD13A10s7.rm	ra
  	PCD13A10s8-pmcvs_normal.mp3	mp3
  	PCD13A10s8-pmcvs_normal.ogg	ogg
  	PCD13A10s8-pmcvs_normal.ogv	ogv
  	PCD13A10s8.mp3	mp3
  	04_0043_02.pdf	pdf
  	PCD13A10s9.gif	gif
  	PCD13A10s9.jpg	jpeg
  	license.txt	txt
  	PCD13A09s15.gif	gif
  	PCD13A09s15.jpg	jpeg
  	PCD13A10.nxml	txt
  	PCD13A10s1.gif	gif
  	PCD13A10s1.jpg	jpeg

More +