VERB™ — A Social Marketing Campaign to Increase Physical Activity Among Youth

Wong, Faye; Huhman, Marian; Asbury, Lori; Bretthauer-Mueller, Rosemary; McCarthy, Susan; Londe, Paula; Heitzler, Carrie

Back to Previous Page

- Add this to...
- Twitter
- Facebook
- Google Bookmarks
- LinkedIn

VERB™ — A Social Marketing Campaign to Increase Physical Activity Among Youth

Published Date:

Jun 15 2004

Source:

Prev Chronic Dis. 2004; 1(3).

[PDF-449.42 KB]

Details:

Alternative Title:

Prev Chronic Dis

Personal Author:

Wong, Faye ; Huhman, Marian ; Asbury, Lori ; Bretthauer-Mueller, Rosemary ; McCarthy, Susan ; ... More ▼

Description:

The VERB campaign is a multiethnic media campaign with a goal to increase and maintain physical activity among tweens, or children aged nine to 13 years. Parents, especially mothers aged 29 to 46, and other sources of influence on tweens (e.g., teachers, youth program leaders) are the secondary audiences of the VERB initiative. VERB applies sophisticated commercial marketing techniques to address the public health problem of sedentary lifestyles of American children, using the social marketing principles of product, price, place, and promotion. In this paper, we describe how these four principles were applied to formulate the strategies and tactics of the VERB campaign, and we provide examples of the multimedia materials (e.g., posters, print advertising, television, radio spots) that were created.

Subject:

[+]

Document Type:

Journal Article

Collection(s):

Preventing Chronic Disease
CDC Public Access

Main Document Checksum:

[+]

Supporting Files:

	PCD13A10s10.gif	image/gif
	PCD13A10s10.jpg	image/jpeg
	PCD13A10s11.gif	image/gif
	PCD13A10s11.jpg	image/jpeg
	PCD13A10s12.gif	image/gif
	PCD13A10s12.jpg	image/jpeg
	PCD13A10s2.gif	image/gif
	PCD13A10s2.jpg	image/jpeg
	PCD13A10s3.gif	image/gif
	PCD13A10s3.jpg	image/jpeg
	04_0043_01.pdf	application/pdf
	PCD13A10s4.gif	image/gif
	PCD13A10s4.jpg	image/jpeg
	PCD13A10s5.rm	application/vnd.rn-realmedia
	PCD13A10s6.gif	image/gif
	PCD13A10s6.jpg	image/jpeg
	PCD13A10s7.rm	application/vnd.rn-realmedia
	PCD13A10s8-pmcvs_normal.mp3	audio/mpeg
	PCD13A10s8-pmcvs_normal.ogg	audio/ogg
	PCD13A10s8-pmcvs_normal.ogv	video/ogg
	PCD13A10s8.mp3	audio/mpeg
	04_0043_02.pdf	application/pdf
	PCD13A10s9.gif	image/gif
	PCD13A10s9.jpg	image/jpeg
	license.txt	text/plain
	PCD13A09s15.gif	image/gif
	PCD13A09s15.jpg	image/jpeg
	PCD13A10.nxml	text/plain
	PCD13A10s1.gif	image/gif
	PCD13A10s1.jpg	image/jpeg

No Related Documents.

You May Also Like:

Commentary on the VERB™ Campaign — Perspectives on Social Marketing to Encourage Physical Activity Among Youth

Personal Author:

Bauman, Adrian

Published Date:

Jun 15 2004

Source:

Prev Chronic Dis. 2004; 1(3).

File Type:

[PDF - 133.69 KB]
CDC’s VERB campaign to increase physical activity among children 9-13

Personal Author:

Huhman, Marian

Corporate Authors:

Centers for Disease Control and Prevention (U.S.)

Conference Authors:

National Conference on Health Marketing, Communication, and Media (2007 August 30 : Atlanta, GA)

Published Date:

9/21/07

Series:

VERB

Description:

Presentation at NCHM Conference, August 30, 2007

File Type:

[PDF - 267.95 KB]
The VERB™ Campaign Logic Model: A Tool for Planning and Evaluation

Personal Author:

Huhman, Marian; Heitzler, Carrie; Wong, Faye;

Published Date:

Jun 15 2004

Source:

Prev Chronic Dis. 2004; 1(3).

Description:

The VERB campaign uses a logic model as a tool to share information, to facilitate program planning, and to provide direction for evaluation. Behavior change and communication theories are incorporated to help hypothesize how behavior change might oc...

File Type:

[PDF - 388.00 KB]
Vigorous Physical Activity Among Tweens, VERB Summer Scorecard Program, Lexington, Kentucky, 2004-2007

Personal Author:

Alfonso, Moya L.; McDermott, Robert J.; Thompson, Zachary; Bryant, Carol A.; Courtney, Anita H.; Davis, Jenna L.; Zhu, Yiliang; Jones, Jeffery A.;

Published Date:

Aug 15 2011

Source:

Prev Chronic Dis. 2011; 8(5).

Description:

IntroductionEmpirical examinations of the efficacy of community-based programs to increase and sustain physical activity among youth are lacking. This study describes changes in vigorous physical activity during a 3-year period among children aged 9 ...

File Type:

[PDF - 698.93 KB]
A Community–School District–University Partnership for Assessing Physical Activity of Tweens

Personal Author:

McDermott, Robert J.; Nickelson, Jen; Baldwin, Julie A.; Bryant, Carol A.; Alfonso, Moya; Phillips, Leah M.; DeBate, Rita D.;

Published Date:

Dec 15 2008

Source:

Prev Chronic Dis. 2009; 6(1).

Description:

IntroductionObesity among youth is related to a decline in physical activity, and data on physical activity levels among children in elementary and middle schools are limited.MethodsWe leveraged a community–school district–university partnership ...

File Type:

[PDF - 462.16 KB]