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Health marketing for a healthier nation and a healthier world
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2008
[PDF-5.80 MB]
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Alternative Title:Health marketing for better health
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Description:To communicate health information and to market intervention products in ways that genuinely motivate people, health marketing draws on the social and behavioral sciences and from the scientific fields of health promotion, social marketing, and health and_risk communication. Health marketing makes information highly accessible and customer-centric so that people can find health information and interventions when they need them, where they wish to find them, and in the ways they prefer to engage with them. In recent years, this has meant that health marketing has had great opportunity to employ its expertise in innovative message delivery using new technologies, such as mobile devices, streaming media, and web-based communications. In short, health marketing ensures that CDC's health information and interventions are "people-centered." And more than that, health marketing delivers CDC health information and interventions in ways that inspire people to want to make good health choices and share their enthusiasm with others. In many of the success stories you'll read here, you'll see how health marketing is changing our nation's mind-set about health. For instance, how "tweens" at the social network, Whyville, took charge_to get their virtual flu vaccination and then encouraged their grandparents to do the same. Or how users at CDC.gov use health greeting cards to spread CDC's health protection messages to friends and family.
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The National Center for Health Marketing was established in 2005 within the Coordinating Center for Health Information and Service. NCHM increases CDC's capacity to create, communicate, and deliver health information and interventions using customer-centered and science-based strategies to protect and promote the health of diverse populations.
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