Welcome to CDC stacks | What is health marketing and health communication? - 44531 | Stephen B. Thacker CDC Library collection
Stacks Logo
Advanced Search
Select up to three search categories and corresponding keywords using the fields to the right. Refer to the Help section for more detailed instructions.
 
 
Help
Clear All Simple Search
Advanced Search
What is health marketing and health communication?
Filetype[PDF-18.94 KB]


Details:
  • Supporting Files:
    No Additional Files
No Related Documents.
You May Also Like:
  1. What works : Health communication and social marketing : evidence-based interventions for your community
    Corporate Author:
    Task Force on Community Preventive Services (U.S.). Centers for Disease Control and Prevention (U.S.).
    Published:
    March 2014
    Description:
    Health communication is the study and use of communication strategies to inform and influence choices people make about their health. Messages are spread through channels such as mass media, print materials, social media, : and face-to-face conversat...
    File Type:
    Filetype[PDF - 650.61 KB]
  2. CDCynergy lite; social marketing made simple : a guide for creating effective social marketing plans
    Corporate Author:
    Centers for Disease Control and Prevention (U.S.), Office of the Associate Director for Communication., Division of Communication Services., Strategic and Proactive Communication Branch.. Centers for Disease Control and Prevention (U.S.), Office of the Associate Director for Communication., Division of Communication Services., Strategic and Proactive Communication Branch..
    Published:
    2010
    Description:
    "Social Marketing Made Simple is a lighter version of the CDCynergy: Social Marketing edition product. This tool is based on best practice social marketing principles, and assists in developing, implementing and evaluating an effective social marketi...
    File Type:
    Filetype[PDF - 807.70 KB]
  3. What we know about ... health literacy
    Corporate Author:
    National Center for Health Marketing (U.S.), Division of Health Communication and Marketing., Marketing and Communication Strategy Branch.. Centers for Disease Control and Prevention (U.S.).
    Published:
    July 2009
    Description:
    What is "health literacy"? -- Why is health literacy important? -- The latest in health literacy -- Ten tips for health marketing and communication practitioners
    File Type:
    Filetype[PDF - 253.04 KB]
  4. Strategic questions for consumer-based health communications.
    Personal Author:
    Sutton, S M; Balch, G I; Lefebvre, R C;
    Published:
    1995 Nov-Dec
    Source:
    Public Health Rep. 110(6):725-733
    Description:
    Using the consumer-oriented approach of social and commercial marketers, this article presents a process for crafting messages designed to improve people's health behaviors. The process, termed consumer-based health communications (CHC), transforms s...
    File Type:
    Filetype[PDF - 2.21 MB]
  5. Couples’ Notions About Preconception Health: Implications for Framing Social Marketing Plans
    Personal Author:
    Lewis, Megan A.; Mitchell, Elizabeth W.; Levis, Denise M.; Isenberg, Karen; Kish-Doto, Julia;
    Published:
    2013 Jan-Feb
    Source:
    Am J Health Promot. 2013; 27(3 0):S20-S27
    Description:
    Purpose : To understand couples’ notions of preconception health (PCH) and to inform the development of social marketing plans focused on PCH. : Approach/Design : We used a social marketing perspective to understand how couples considered PCH as a ...
    File Type:
    Filetype[PDF - 140.42 KB]