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CDC's guide to writing for social media
  • Published Date:
    April 2012
Filetype[PDF-23.84 MB]

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CDC's guide to writing for social media
  • Corporate Authors:
    Centers for Disease Control and Prevention (U.S.), Office for the Associate Director of Communication., Electronic Media Branch., Division of News and Electronic Media.
  • Description:
    1. Introduction -- 2. Before you start -- 3. Principles of effective social media writing -- 4. How to write for Facebook -- 5. How to write for Twitter -- 6. How to write text messages -- 7. How to use your web content as source material for social media content -- 8. Hands-on practice in revising social media content -- 9. Checklist for writing for social media -- 10. Glossary -- 11. Social media writing resources -- Appendix A. Audience Segmentation

    "CDC's Guide to Writing for Social Media was developed by the Electronic Media Branch, Division of News and Electronic Media, Office of the Associate Director of Communication at the Centers for Disease Control and Prevention (CDC). It was designed to provide guidance and to share the lessons learned in more than three years of creating social media messages in CDC health communication campaigns, activities, and emergency response efforts. In this guide, you will find information to help you write more effectively using multiple social media channels, particularly Facebook, Twitter, and mobile phone text messaging. The guide is intended for a beginner audience, although some readers with an intermediate level may find it useful too." - p. 0

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