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Social Media Toolkit : A Primer for Local Health Department PIOs and Communications Professionals
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July 2019
[PDF-5.27 MB]
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Description:Local health departments should use social media to provide stakeholders with access to credible, science-based health information when, where, and how they want it. A variety of social media tools can be used to reinforce and personalize messages, reach new audiences, and build a communication infrastructure based on open information exchange. It’s important to research your audience to help identify the right platforms to reach your target audience, and knowing your particular community's social media habits and trends are important. For example, does your community predominately use Facebook over Twitter? Focus your efforts wisely on what will have the biggest impact, rather than trying to have a social account on every platform that may not be working well.
This project is supported by the Centers for Disease Control and Prevention (CDC) Cooperative Agreement #OT18-1802 01-01. NACCHO is grateful for this support.
Social Media Toolkit for LHDs July 2019,pdf
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