Details:
-
Corporate Authors:
-
Description:This kit is to be used as a guide for reaching the mass media and is designed to provide technical information on how to reach and use the three primary mass media channels, — television, radio and print.
The first section, Putting Media Relations in Perspective, discusses how media relations should be set within the context of an HIV/AIDS communications program and provides information about how to understand and work directly with the media.
The second section, Creating and Sustaining Media Interest, discusses ways to build media interest around HIV/AIDS communi- cations efforts using different publicity tools and action-oriented tactics, such as news conferences and special events.
The third section, Tapping into Specialized Media, discusses how to match targeted HIV/AIDS communications messages with the proper media and provides resources for reaching specialized media markets.
Also included in this kit are several worksheets that are designed to assist you in handling your media relations efforts.
As a reference source for working with the media, this kit is designed to complement your HIV/AIDS communications program and is not meant to be used as a guide for development of an HIV/AIDS communications plan.
This document was prepared for the Centers for Disease Control and Prevention, Office of the Associate Director for HIV/AIDS under Contract Number 200-91-0906 to the Academy for Educational Development, Washington, D.C., in cooperation with The Johns Hopkins University's Center for Communication Programs, Baltimore, MD, and Porter/Novelli, Washington, D.C.
-
Subjects:
-
Series:
-
Document Type:
-
Funding:
-
Place as Subject:
-
Collection(s):
-
Main Document Checksum:
-
Download URL:
-
File Type: