Communication Cues and Engagement Behavior: Identifying Advertisement Strategies to Attract Middle-Aged Adults to a Study of the Chronic Disease Self-Management Program

Details

• Journal Article:
  Preventing Chronic Disease (PCD)
• Personal Author:
  Horrell, Lindsey ; Knafl, George J. ; Brady, Teresa ; Lazard, Allison ; Linnan, Laura ; Kneipp, Shawn
• Description:
  Introduction ; Low- and middle-income, middle-aged adults have high rates of disease and death from chronic disease, yet their participation in self-management programs is low. This may be because advertisements for such programs often target elderly, predominantly white, affluent adults. Our study used data from a parent randomized controlled trial to identify theoretically driven advertisement cues to engage low- and middle-income, middle-aged adults in the Chronic Disease Self-Management Program (CDSMP). ; Methods ; A framework that combined the Elaboration Likelihood Model and Protection Motivation Theory was used to guide χ2 and regression analyses to assess relationships between advertisement cue preferences and 5 stages of cognitive engagement (cue processing, cognitive appraisal of the advertised study, motivation to enroll) and behavioral engagement of study participants (enrollment and program participation). ; Results ; One advertisement cue (taking control of one’s future) and 1 cue combination (financial security and taking control of one’s future) were significantly associated with study enrollment, as were motivation to enroll and cue processing. ; Conclusion ; These results can inform CDSMP recruitment efforts to better engage low- and middle-income, middle-aged adults in an effort to mitigate the disproportionate burden of chronic disease in this population.
• Subjects:
  • Original Research
• Source:
  Prev Chronic Dis. 2020; 17
• ISSN:
  1545-1151
• Pubmed ID:
  32584754
• Pubmed Central ID:
  PMC7316415
• Document Type:
  Journal Article
• Funding:
  F31 NR016620/NR/NINR NIH HHS/United States
• Volume:
  17
• Download URL:
  https://stacks.cdc.gov/view/cdc/90270/cdc_90270_DS1.pdf
• File Type:
  [PDF - 632.19 KB]
• Collection(s):
  Preventing Chronic Disease
• Main Document Checksum:
  urn:sha-512:ccb0433f5484ae604a95e28b114faf4280cbfdab1023b3ef8aa346c924db5223e13d817b7f8a4661c5da5699d1c00023b88895163ae43de8fd184cf6273d2c78