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Factors Associated With Increased Dissemination of Positive Mental Health Messaging On Social Media

Supporting Files
File Language:
English


Details

  • Journal Article:
    Crisis
  • Personal Author:
    Sumner, Steven A. ORCID ICON IMG ; Bowen, Daniel A. ; Bartholow, Brad
  • Description:
    Background: ; The dissemination of positive messages about mental health is a key goal of organizations and individuals. Aims: Our aim was to examine factors that predict increased dissemination of such messages. ; Method: ; We analyzed 10,998 positive messages authored on Twitter and studied factors associated with messages that are shared (re-tweeted) using logistic regression. Characteristics of the account, message, linguistic style, sentiment, and topic were examined. ; Results: ; Less than one third of positive messages (31.7%) were shared at least once. In adjusted models, accounts that posted a greater number of messages were less likely to have any single message shared. Messages about military-related topics were 60% more likely to be shared (adjusted odds ratio AOR = 1.6, 95% CI 1.1, 2.1) as well as messages containing achievement-related keywords (AOR = 1.6, 95% CI 1.3, 1.9). Conversely, positive messages explicitly addressing eating/food, appearance, and sad affective states were less likely to be shared. Multiple other message characteristics influenced sharing. ; Limitations: ; Only messages on a single platform and over a focused period of time were analyzed. ; Conclusion: ; A knowledge of factors affecting dissemination of positive mental health messages may aid organizations and individuals seeking to promote such messages online.
  • Subjects:
  • Keywords:
  • Source:
    Crisis. 41(2):141-145
  • DOI:
    http://dx.doi.org/10.1027/0227-5910/a000598
  • Pubmed ID:
    31066310
  • Pubmed Central ID:
    PMC7217348
  • Document Type:
    Text ; Journal Article
  • Funding:
    CC999999/ImCDC/Intramural CDC HHSUnited States/
  • Genre:
    Journal Article
  • Volume:
    41
  • Issue:
    2
  • Download URL:
    https://stacks.cdc.gov/view/cdc/88006/cdc_88006_DS1.pdf
  • File Type:
    Filetype[PDF - 62.69 KB]
  • Collection(s):
    CDC Public Access
  • Main Document Checksum:
    urn:sha-512:9e70a8bef61d749b6f70480a8dff25ccf7b9acab46870ac27c73f33732e94f891fb43ea0c28e90a4f8db5361f7094e6fde03287aca4adfb3bc639a9f24b1355a
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