Factors Associated With Increased Dissemination of Positive Mental Health Messaging On Social Media
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Factors Associated With Increased Dissemination of Positive Mental Health Messaging On Social Media
  • Published Date:

    May 08 2019

  • Source:
    Crisis. 41(2):141-145
  • Language:
    English


Public Access Version Available on: March 01, 2021, 12:00 AM information icon
Please check back on the date listed above.
Details:
  • Alternative Title:
    Crisis
  • Personal Author:
  • Description:
    Background: The dissemination of positive messages about mental health is a key goal of organizations and individuals. Aims: Our aim was to examine factors that predict increased dissemination of such messages. Method: We analyzed 10,998 positive messages authored on Twitter and studied factors associated with messages that are shared (re-tweeted) using logistic regression. Characteristics of the account, message, linguistic style, sentiment, and topic were examined. Results: Less than one third of positive messages (31.7%) were shared at least once. In adjusted models, accounts that posted a greater number of messages were less likely to have any single message shared. Messages about military-related topics were 60% more likely to be shared (adjusted odds ratio [AOR] = 1.6, 95% CI [1.1, 2.1]) as well as messages containing achievement-related keywords (AOR = 1.6, 95% CI [1.3, 1.9]). Conversely, positive messages explicitly addressing eating/food, appearance, and sad affective states were less likely to be shared. Multiple other message characteristics influenced sharing. Limitations: Only messages on a single platform and over a focused period of time were analyzed. Conclusion: A knowledge of factors affecting dissemination of positive mental health messages may aid organizations and individuals seeking to promote such messages online.
  • Subject:
  • Pubmed ID:
    31066310
  • Pubmed Central ID:
    PMC7217348
  • Document Type:
    Journal Article
  • Funding:
    CC999999/ImCDC/Intramural CDC HHS/United States
  • Collection(s):
    CDC Public Access
  • Main Document Checksum:
  • File Type:
  • Supporting Files:
    No Additional Files
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