Factors Associated With Increased Dissemination of Positive Mental Health Messaging On Social Media

Details

• Alternative Title:
  Crisis
• Personal Author:
  Sumner, Steven A. ; Bowen, Daniel A. ; Bartholow, Brad
• Description:
  Background:
  
  The dissemination of positive messages about mental health is a key goal of organizations and individuals. Aims: Our aim was to examine factors that predict increased dissemination of such messages.
  
  Method:
  
  We analyzed 10,998 positive messages authored on Twitter and studied factors associated with messages that are shared (re-tweeted) using logistic regression. Characteristics of the account, message, linguistic style, sentiment, and topic were examined.
  
  Results:
  
  Less than one third of positive messages (31.7%) were shared at least once. In adjusted models, accounts that posted a greater number of messages were less likely to have any single message shared. Messages about military-related topics were 60% more likely to be shared (adjusted odds ratio [AOR] = 1.6, 95% CI [1.1, 2.1]) as well as messages containing achievement-related keywords (AOR = 1.6, 95% CI [1.3, 1.9]). Conversely, positive messages explicitly addressing eating/food, appearance, and sad affective states were less likely to be shared. Multiple other message characteristics influenced sharing.
  
  Limitations:
  
  Only messages on a single platform and over a focused period of time were analyzed.
  
  Conclusion:
  
  A knowledge of factors affecting dissemination of positive mental health messages may aid organizations and individuals seeking to promote such messages online.
  
  
• Subjects:
  Helping Behavior Humans Information Dissemination Mental Health Social Media Social Support
• Keywords:
  Depression Positive Messaging Social Media Suicide Twitter
• Source:
  Crisis. 41(2):141-145
• Pubmed ID:
  31066310
• Pubmed Central ID:
  PMC7217348
• Document Type:
  Journal Article
• Funding:
  CC999999/ImCDC/Intramural CDC HHSUnited States/
• Volume:
  41
• Issue:
  2
• Collection(s):
  CDC Public Access
• Main Document Checksum:
  urn:sha256:aa9624528611b607b0e34eb9b35f70e4452fa9cf03c26a71392f66a5ead9d245
• Download URL:
  https://stacks.cdc.gov/view/cdc/88006/cdc_88006_DS1.pdf
• File Type:
  [PDF - 62.69 KB ]