CDC STACKS serves as an archival repository of CDC-published products including scientific findings, journal articles, guidelines, recommendations, or other public health information authored or co-authored by CDC or funded partners.
As a repository, CDC STACKS retains documents in their original published format to ensure public access to scientific information.
i
Factors Associated With Increased Dissemination of Positive Mental Health Messaging On Social Media
-
3 2020
-
Source: Crisis. 41(2):141-145
[PDF-62.69 KB]
Details:
-
Alternative Title:Crisis
-
Personal Author:
-
Description:Background:
The dissemination of positive messages about mental health is a key goal of organizations and individuals. Aims: Our aim was to examine factors that predict increased dissemination of such messages.
Method:
We analyzed 10,998 positive messages authored on Twitter and studied factors associated with messages that are shared (re-tweeted) using logistic regression. Characteristics of the account, message, linguistic style, sentiment, and topic were examined.
Results:
Less than one third of positive messages (31.7%) were shared at least once. In adjusted models, accounts that posted a greater number of messages were less likely to have any single message shared. Messages about military-related topics were 60% more likely to be shared (adjusted odds ratio [AOR] = 1.6, 95% CI [1.1, 2.1]) as well as messages containing achievement-related keywords (AOR = 1.6, 95% CI [1.3, 1.9]). Conversely, positive messages explicitly addressing eating/food, appearance, and sad affective states were less likely to be shared. Multiple other message characteristics influenced sharing.
Limitations:
Only messages on a single platform and over a focused period of time were analyzed.
Conclusion:
A knowledge of factors affecting dissemination of positive mental health messages may aid organizations and individuals seeking to promote such messages online.
-
Subjects:
-
Keywords:
-
Source:
-
Pubmed ID:31066310
-
Pubmed Central ID:PMC7217348
-
Document Type:
-
Funding:
-
Volume:41
-
Issue:2
-
Collection(s):
-
Main Document Checksum:
-
Download URL:
-
File Type:
