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Factors Associated With Increased Dissemination of Positive Mental Health Messaging On Social Media
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3 2020
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Source: Crisis. 41(2):141-145
[PDF-62.69 KB]
Details:
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Alternative Title:Crisis
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Personal Author:
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Description:Background:
The dissemination of positive messages about mental health is a key goal of organizations and individuals. Aims: Our aim was to examine factors that predict increased dissemination of such messages.
Method:
We analyzed 10,998 positive messages authored on Twitter and studied factors associated with messages that are shared (re-tweeted) using logistic regression. Characteristics of the account, message, linguistic style, sentiment, and topic were examined.
Results:
Less than one third of positive messages (31.7%) were shared at least once. In adjusted models, accounts that posted a greater number of messages were less likely to have any single message shared. Messages about military-related topics were 60% more likely to be shared (adjusted odds ratio [AOR] = 1.6, 95% CI [1.1, 2.1]) as well as messages containing achievement-related keywords (AOR = 1.6, 95% CI [1.3, 1.9]). Conversely, positive messages explicitly addressing eating/food, appearance, and sad affective states were less likely to be shared. Multiple other message characteristics influenced sharing.
Limitations:
Only messages on a single platform and over a focused period of time were analyzed.
Conclusion:
A knowledge of factors affecting dissemination of positive mental health messages may aid organizations and individuals seeking to promote such messages online.
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Pubmed ID:31066310
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Pubmed Central ID:PMC7217348
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