Using the Health Belief Model to Analyze Instagram Posts about Zika for Public Health Communications

Details

• Alternative Title:
  Emerg Infect Dis
• Personal Author:
  Guidry, Jeanine P.D. ; Carlyle, Kellie E. ; LaRose, Jessica G. ; Perrin, Paul ; Messner, Marcus ; Ryan, Mark
• Description:
  We analyzed Instagram posts about Zika by using the Health Belief Model. We found a high presence of threat messages, yet little engagement with these posts. Public health professionals should focus on posting messages to increase self-efficacy and benefits of protective behavior, especially when a vaccine becomes available.
• Subjects:
  Health Behavior Health Communication Humans Information Dissemination Photography Public Health Social Media Statistics, Nonparametric Zika Virus Zika Virus Infection
• Source:
  Emerg Infect Dis. 25(1):179-180
• Pubmed ID:
  30561302
• Pubmed Central ID:
  PMC6302587
• Document Type:
  Journal Article
• Genre:
  Letter
• Volume:
  25
• Issue:
  1
• Collection(s):
  Emerging Infectious Diseases
• Main Document Checksum:
  urn:sha256:e4aaad8d7124227f4b28f44d11ac4626b275ebee8d0f296bac80d24b539049db
• Download URL:
  https://stacks.cdc.gov/view/cdc/80445/cdc_80445_DS1.pdf
• File Type:
  [PDF - 311.44 KB ]