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Using the Health Belief Model to Analyze Instagram Posts about Zika for Public Health Communications
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January 2019
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Source: Emerg Infect Dis. 25(1):179-180
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Alternative Title:Emerg Infect Dis
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Description:We analyzed Instagram posts about Zika by using the Health Belief Model. We found a high presence of threat messages, yet little engagement with these posts. Public health professionals should focus on posting messages to increase self-efficacy and benefits of protective behavior, especially when a vaccine becomes available.
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Pubmed ID:30561302
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Pubmed Central ID:PMC6302587
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