Point of Sale Tobacco Marketing to Youth in New York State

Details

• Alternative Title:
  J Adolesc Health
• Personal Author:
  Waddell, Elizabeth Needham ; Sacks, Rachel ; Farley, Shannon M. ; Johns, Michael
• Description:
  Purpose:
  
  To assess youth exposure to menthol versus non-menthol cigarette advertising, we examined whether menthol cigarette promotions are more likely in neighborhoods with relatively high youth populations.
  
  Methods:
  
  We linked 2011 New York State Retail Advertising Tobacco Survey observational data with US Census and American Community Survey demographic data. Multivariable models assessed the relationship between neighborhood youth population and point-of-sale cigarette promotions for three brands of cigarettes, adjusting for neighborhood demographic characteristics including race/ethnicity and poverty.
  
  Results:
  
  Menthol cigarette point-of-sale marketing was more likely in neighborhoods with higher proportions of youth, adjusting for presence of non-menthol brand marketing, neighborhood race/ethnicity, neighborhood poverty, and urban geography.
  
  Conclusion:
  
  Data from the 2011 RATS study linked to block level census data clearly indicate that price reduction promotions for menthol cigarettes are disproportionately targeted to youth markets in New York State.
  
  
• Subjects:
  Adolescent Advertising And Promotion Article Cigarette Smoking Commerce Confidence Intervals Direct-to-Consumer Advertising Disparities Humans Menthol New York Population Density Residence Characteristics Surveillance And Monitoring Tobacco Industry Tobacco Products

  More +
• Source:
  J Adolesc Health. 59(3):365-367
• Pubmed ID:
  27422395
• Pubmed Central ID:
  PMC6459974
• Document Type:
  Journal Article
• Funding:
  U58 DP002419/DP/NCCDPHP CDC HHS/United States ; UG1 DA015815/DA/NIDA NIH HHS/United States
• Volume:
  59
• Issue:
  3
• Collection(s):
  CDC Public Access
• Main Document Checksum:
  urn:sha256:0f1dcb2e7e3e438e2f2cc1bc0846dc2c8a45f9bc4a88bdcb246c29aba2f4506f
• Download URL:
  https://stacks.cdc.gov/view/cdc/77587/cdc_77587_DS1.pdf
• File Type:
  [PDF - 60.12 KB ]