Welcome to CDC stacks | Tobacco Industry Marketing to Low Socio-economic Status Women in the US - 34562 | CDC Public Access
Stacks Logo
Advanced Search
Select up to three search categories and corresponding keywords using the fields to the right. Refer to the Help section for more detailed instructions.
 
 
Help
Clear All Simple Search
Advanced Search
Tobacco Industry Marketing to Low Socio-economic Status Women in the US
Filetype[PDF-364.06 KB]


Details:
  • Pubmed ID:
    24449249
  • Pubmed Central ID:
    PMC4105326
  • Description:
    Objectives

    Describe tobacco companies’ marketing strategies targeting low socioeconomic-status (SES) females in the US.

    Methods

    Analysis of previously secret tobacco industry documents.

    Results

    Tobacco companies focused marketing on low SES women starting in the late 1970s, including military wives, low-income inner-city minority women, “discount-susceptible” older female smokers, and less-educated young white women. Strategies included distributing discount coupons with food stamps to reach the very poor, discount offers at point-of-sale and via direct mail to keep cigarette prices low, developing new brands for low SES females, and promoting luxury images to low SES African American women. More recently, companies integrated promotional strategies targeting low-income women into marketing plans for established brands.

    Conclusions

    Tobacco companies used numerous marketing strategies to reach low SES females in the US for at least four decades. Strategies to counteract marketing to low SES women could include: 1) counter-acting price discounts and direct mail coupons that reduce the price of tobacco products, 2) instituting restrictions on point-of-sale advertising and retail display, and 3) creating counter-advertising that builds resistance to psychosocial targeting of low SES women. To achieve health equity, tobacco control efforts are needed to counteract the influence of tobacco industry marketing to low-income women.

  • Document Type:
  • Collection(s):
  • Funding:
    CA-113710/CA/NCI NIH HHS/United States
    CA-87472/CA/NCI NIH HHS/United States
    CC999999/Intramural CDC HHS/United States
    R01 CA087472/CA/NCI NIH HHS/United States
    R25 CA113710/CA/NCI NIH HHS/United States
No Related Documents.
You May Also Like: