i
The attitudes of consumers toward direct advertising of prescription drugs.
-
1986 Jan-Feb
Source: Public Health Rep. 101(1):82-89
Details:
-
Alternative Title:Public Health Rep
-
Personal Author:
-
Description:Attitudes about prescription drug advertising directed to consumers were assessed in 1,509 persons who had viewed prototypical advertisements for fictitious prescription drug products. Although many subjects were generally favorable toward the concept of drug advertising directed to consumers, strong reservations were also expressed, especially about television advertising. Prescription drug advertising did not appear to undermine the physician's authority, since respondents viewed the physician as the primary drug decision-maker. However, the physician was not perceived as the sole source of prescription drug information. Television advertising appeared to promote greater information-seeking about particular drugs; however, magazine ads were more fully accepted by subjects. Furthermore, magazine ads led to enhanced views of the patient's authority in drug decision-making. The greater information conveyed in magazine ads may have given subjects more confidence in their own ability to evaluate the drug and the ad. Ads that integrated risk information into the body of the advertisement were more positively viewed than ads that gave special emphasis to the risk information. The results suggest that consumer attitudes about prescription drug advertising are not firmly held and are capable of being influenced by the types of ads people view. Regulation of such ads may need to be flexed to adapt to the way different media are used and processed by consumers.
-
Subject:
-
Source:
-
Pubmed ID:3080797
-
Pubmed Central ID:PMCnull
-
Document Type:
-
Place as Subject:
-
Collection(s):
-
Main Document Checksum:urn:sha256:ad31b99fb32735544e25fd16b4976124e34d6b7a9254b6406fd374ea14593b8c
-
File Type:
Supporting Files
-
No Additional Files
More +
Related Documents
-
- File Format:
- RIS
- File Format:
- RIS
- File Format:
- RIS
Personal Author:Powell, K E ;Spain, K G...1986 Jan-Feb | Public Health Rep. 101(1):15-21Description:During the past 5 years, considerable progress has been made in clarifying the relationship between physical activity and health and in collecting pre...A time series study of the effectiveness and costs of EPSDT outreach in Maine.CitePersonal Author:Jones, E ;Nickerson, J M1986 Jan-Feb | Public Health Rep. 101(1):68-76Description:Maine's Early and Periodic Screening, Diagnosis, and Treatment (EPSDT) program provides outreach and case management services through written agreemen...Massachusetts' approach to the prevention of heart disease, cancer, and stroke.CitePersonal Author:Havas, S ;Walker, B1986 Jan-Feb | Public Health Rep. 101(1):29-39Description:Heart disease, cancer, and cerebrovascular disease together cause more than two out of three deaths in the United States annually. These three disease...Personal Author:Stavig, G R ;Igra, A...1986 Jan-Feb | Public Health Rep. 101(1):39-49Description:Death rates in California for hypertension-related diseases during 1969-71 and 1979-81 are compared. During both periods, age-standardized rates for a...Personal Author:Turnock, B J ;Masterson, J W1986 Jan-Feb | Public Health Rep. 101(1):59-67Description:State and local governments license and monitor hospitals to ensure that a minimum acceptable level of care is present as one means of improving the o...Converting a teaching hospital medical clinic to a group practice: patients vote with their feet.CitePersonal Author:Roberts, J A ;Gibson, G1986 Jan-Feb | Public Health Rep. 101(1):76-82Description:Traditional general medical clinics (GMCs) have been criticized as providing less than optimal primary care while losing money for the sponsoring teac...
More +
You May Also Like
Checkout today's featured content at stacks.cdc.gov