1% or less: a community-based nutrition campaign.

Reger, Bill; Wootan, Margo G.; Booth-Butterfield, Steven; Smith, Holli

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1% or less: a community-based nutrition campaign.

1998 Sep-Oct
By Reger, Bill ; Wootan, Margo G. ; Booth-Butterfield, Steven ; ...
Source: Public Health Rep. 113(5):410-419

[PDF-2.20 MB]

English

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Alternative Title:

Public Health Rep
Personal Author:

Reger, Bill ; Wootan, Margo G. ; Booth-Butterfield, Steven ; Smith, Holli

Reger, Bill ; Wootan, Margo G. ; Booth-Butterfield, Steven ; Smith, Holli Less -
Description:

The authors evaluated the effectiveness of a community education campaign to encourage a switch from high-fat (whole and 2%) milk to low-fat (1%, 1/2%, and skim) milk as a way to reduce consumption of saturated fat.|Milk sales data were collected from supermarkets in the intervention and comparison communities for three one-month time periods: at baseline, immediately following the campaign, and six months after the campaign. In addition, trained volunteers conducted pre- and post-intervention telephone surveys.|Overall milk sales increased by 16% in the intervention cities following the campaign and remained high at follow-up. Low-fat milk's market share increased from 18% of overall milk sales at baseline to 41% of overall milk sales in the month following the end of the campaign, an increase in market share that was sustained at the six-month follow-up. In the post-intervention telephone survey, 38.2% of those respondents who reported drinking high-fat milk at baseline reported having switched to low-fat milk.|A focused message communicated through paid advertising, public relations activities, and community-based education programs increased low-fat and overall milk consumption in one community.
Subjects:

[+]

Adolescent Adult Advertising As Topic Animals Child Child, Preschool Dietary Fats Diet Surveys Fatty Acids Feeding Behavior Female Health Education Humans Male Middle Aged Milk Nutritional Physiological Phenomena Outcome And Process Assessment (Health Care) Research Article
Source:

Public Health Rep. 113(5):410-419
Pubmed ID:

9769765
Pubmed Central ID:

PMCnull
Document Type:

Journal Article
Place as Subject:

West Virginia
Collection(s):

Public Health Reports
Main Document Checksum:

[+]

urn:sha256:a7cdc3062c82fc76f9d9196508172741ed4dec83465d7a64ccb4829978882115
Download URL:

https://stacks.cdc.gov/view/cdc/64675/cdc_64675_DS1.pdf
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1% or less: a community-based nutrition campaign.

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