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HealthScope: a model for a low cost health education program using commercial television.
  • Published Date:
    1995 Jul-Aug
  • Source:
    Public Health Rep. 110(4):483-491
  • Language:
    English
Filetype[PDF-1.44 MB]


Details:
  • Alternative Title:
    Public Health Rep
  • Personal Author:
  • Description:
    HealthScope is a health education based on the Health Belief Model that uses television and print materials. It was designed for a number of agendas--(a) a desire by health educators to provide health information to a broad audience at a reasonable cost (b) a desire by the local medical association to promote its role in prevention and primary care, and (c) a desire by commercial television to expand its coverage of local health issues in a cost-effective way. In its summer series, HealthScope included 10 weekly television programs that focused on various aspects of disease prevention and health promotion and answered viewers' questions on the air. Each program was followed by a bank of physicians answering questions on the telephone for 90 minutes. Corresponding fact sheets were distributed through a local pharmacy chain. A "healthy weekend" sweepstakes contest also was held. Intermediate outcome measures indicated that HealthScope had a broad reach and stimulated viewers to seek additional information about health. At the same time, the program generated revenue for the commercial television station.
  • Subject:
  • Pubmed ID:
    7638337
  • Pubmed Central ID:
    PMCnull
  • Document Type:
    Journal Article
  • Collection(s):
    Public Health Reports
  • Main Document Checksum:
  • Supporting Files:
    No Additional Files
    1. Determinants of undernutrition among homeless adults.
      Personal Author:
      Gelberg, L; Stein, J A; Neumann, C G;
      Published Date:
      1995 Jul-Aug
      Source:
      Public Health Rep. 110(4):448-454
      Description:
      Factors associated with undernutrition were investigated in a broad community-based sample of 457 homeless adults (344 men and 113 women) who were interviewed and examined in a variety of settings during the summer of 1985. Latent variables represent...
      File Type:
      Filetype[PDF - 1.42 MB]
    2. Correlates of drug abuse among homeless and transient people in the Washington, DC, metropolitan area in 1991.
      Personal Author:
      Lambert, E Y; Caces, M F;
      Published Date:
      1995 Jul-Aug
      Source:
      Public Health Rep. 110(4):455-461
      Description:
      Sociodemographic correlates of drug use among the general household population may have less accuracy and utility for describing risk factors for drug use among non household populations like the homeless and transient. This analysis examines correla...
      File Type:
      Filetype[PDF - 1.41 MB]
    3. Just numbers or knowledge?
      Personal Author:
      Todd, James S.
      Published Date:
      1995 Jul-Aug
      Source:
      Public Health Rep. 110(4):377-378
      File Type:
      Filetype[PDF - 308.94 KB]
    4. A new Public Health Reports
      Personal Author:
      Robbins, Anthony
      Published Date:
      Jul 1995
      Source:
      Public Health Rep. 110(4):512
      File Type:
      Filetype[PDF - 72.95 KB]
    5. The National Practitioner Data Bank: the first 4 years.
      Personal Author:
      Oshel, R E; Croft, T; Rodak, J;
      Published Date:
      1995 Jul-Aug
      Source:
      Public Health Rep. 110(4):383-394
      Description:
      The National Practitioner Data Bank became operational September 1, 1990, as a flagging system to identify health care practitioners who may have been involved in incidents of medical incompetence. Query volumes have grown substantially over the Data...
      File Type:
      Filetype[PDF - 2.17 MB]
    6. The cost of a preventable disease: estimated U.S. national medical expenditures for congenital syphilis, 1990.
      Personal Author:
      de Lissovoy, G; Zenilman, J; Nelson, K E; Ahmed, F; Celentano, D D;
      Published Date:
      1995 Jul-Aug
      Source:
      Public Health Rep. 110(4):403-409
      Description:
      Reported cases of congenital syphilis have increased rapidly in recent years. The purpose of this study was to estimate first-year medical care expenditures among 1990 incident cases of infants diagnosed with congenital syphilis. The authors used a s...
      File Type:
      Filetype[PDF - 1.11 MB]
    7. Deterring sales and provision of alcohol to minors: a study of enforcement in 295 counties in four states.
      Personal Author:
      Wagenaar, A C; Wolfson, M;
      Published Date:
      1995 Jul-Aug
      Source:
      Public Health Rep. 110(4):419-427
      Description:
      The authors analyzed patterns of criminal and administrative enforcement of the legal minimum age for drinking across 295 counties in four States. Data on all arrests and other actions for liquor law violations from 1988 through 1990 were collected f...
      File Type:
      Filetype[PDF - 1.77 MB]
    8. Determinants of breast cancer screening among inner-city Hispanic women in comparison with other inner-city women.
      Personal Author:
      Fulton, J P; Rakowski, W; Jones, A C;
      Published Date:
      1995 Jul-Aug
      Source:
      Public Health Rep. 110(4):476-482
      Description:
      A telephone survey of a random sample of Rhode Island women ages 40 and older residing in minority low-income census tracts--census tracts in the lowest quartile of a variety of socioeconomic indicators in which at least 5 percent of the population w...
      File Type:
      Filetype[PDF - 1.21 MB]
    9. Public Health Reports ; v. 110, no. 4 : masthead
      Published Date:
      Jul-Aug 1995
      Source:
      Public Health Rep. 110(4)
      File Type:
      Filetype[PDF - 1.58 MB]
    10. Public Health Reports ; v. 110, no. 4 : cover
      Published Date:
      Jul-Aug 1995
      Source:
      Public Health Rep. 110(4)
      File Type:
      Filetype[PDF - 796.53 KB]
    11. Congress should open the National Practitioner Data Bank to all.
      Personal Author:
      Wolfe, S M
      Published Date:
      1995 Jul-Aug
      Source:
      Public Health Rep. 110(4):378-379
      File Type:
      Filetype[PDF - 326.21 KB]
    12. Law officers' views on enforcement of the minimum drinking age: a four-state study.
      Personal Author:
      Wolfson, M; Wagenaar, A C; Hornseth, G W;
      Published Date:
      1995 Jul-Aug
      Source:
      Public Health Rep. 110(4):428-438
      Description:
      Qualitative data on enforcement of the minimum drinking age in the United States were obtained through in depth interviews with law enforcement officers in May and June 1992. Interviews were conducted with 37 supervisory and line law enforcement pers...
      File Type:
      Filetype[PDF - 2.12 MB]
    13. PUBLIC HEALTH PROGRAMS AND PRACTICES
      Published Date:
      1995 Jul-Aug
      Source:
      Public Health Rep. 110(4):508-511
      File Type:
      Filetype[PDF - 694.85 KB]
    14. Public Health Reports ; v. 110, no. 4 : table of contents
      Published Date:
      Jul-Aug 1995
      Source:
      Public Health Rep. 110(4)
      File Type:
      Filetype[PDF - 566.15 KB]
    15. Employment-related stress and preterm delivery: a contextual examination.
      Personal Author:
      Hickey, C A; Cliver, S P; Mulvihill, F X; McNeal, S F; Hoffman, H J; Goldenberg, R L;
      Published Date:
      1995 Jul-Aug
      Source:
      Public Health Rep. 110(4):410-418
      Description:
      Studies of employment-related stress as a risk factor for preterm delivery suggest that contextual factors unrelated to occupation, as well as work-related characteristics, must be examined in assessing this relationship. In this study, the relations...
      File Type:
      Filetype[PDF - 1.57 MB]
    16. Review and needs assessment of materials designed to prevent tobacco use.
      Personal Author:
      Arkin, E B; Gitchell, J G; Pinney, J M;
      Published Date:
      1995 Jul-Aug
      Source:
      Public Health Rep. 110(4):492-499
      Description:
      Over the past 25 years, numerous educational materials and strategies have been developed for the prevention and control of tobacco use. However, there has been no comprehensive assessment of the available materials designed to educate the public to ...
      File Type:
      Filetype[PDF - 1.59 MB]
    17. 'Dropouts' or 'drop-ins'? Client retention and participation in New Haven's needle exchange program.
      Personal Author:
      Khoshnood, K; Kaplan, E H; Heimer, R;
      Published Date:
      1995 Jul-Aug
      Source:
      Public Health Rep. 110(4):462-466
      Description:
      Although evidence is accumulating that needle exchange programs can lower the risk of parenterally transmitted infections, their effectiveness is compromised if they suffer from low client participation. A legal needle exchange in New Haven, CT, has ...
      File Type:
      Filetype[PDF - 1.67 MB]
    18. Transparency: a prescription against malpractice.
      Personal Author:
      Wyden, R
      Published Date:
      1995 Jul-Aug
      Source:
      Public Health Rep. 110(4):380-381
      File Type:
      Filetype[PDF - 351.33 KB]
    19. A community-based approach to preventing alcohol use among adolescents on an American Indian reservation.
      Personal Author:
      Cheadle, A; Pearson, D; Wagner, E; Psaty, B M; Diehr, P; Koepsell, T;
      Published Date:
      1995 Jul-Aug
      Source:
      Public Health Rep. 110(4):439-447
      Description:
      This paper examines the effectiveness of a 5-year community-based health promotion program to reduce the rate of substance use, particularly alcohol, by adolescents on a Plains State American Indian reservation. The program was part of the Kaiser Fam...
      File Type:
      Filetype[PDF - 1.57 MB]
    20. The first edition of 'The Ship's Medicine Chest' (1881).
      Personal Author:
      Parascandola, John
      Published Date:
      1995 Jul-Aug
      Source:
      Public Health Rep. 110(4):504-505
      Series:
      PHS Chronicles
      Description:
      Images
      File Type:
      Filetype[PDF - 885.43 KB]
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