Steps In Planning And Developing Health Communication Campaigns: A Comment On CDC's Framework For Health Communication

Details

• Alternative Title:
  Public Health Rep
• Personal Author:
  Donovan, Robert J.
• Description:
  This reviews the efforts of the Centers for Disease Control and Prevention to integrate effective health communication into its programs that are designed to change behaviors. Although the 10-step framework for developing and implementing the Centers' health communication programs is both practical and comprehensive, it is suggested that a reversal of steps 2 and 3 is a more logical sequence, is more consistent with the literature and, more importantly, could avoid misapplications of the framework by less experienced practitioners. Comment is also made on the dynamic nature of health communication planning and development, a point not made explicit in the Centers' framework.
• Subjects:
  Communication Health Behavior Health Knowledge, Attitudes, Practice Health Promotion Humans Program Development
• Source:
  Public Health Rep. 110(2):215-217
• Pubmed ID:
  7631001
• Pubmed Central ID:
  PMCnull
• Document Type:
  Journal Article
• Name as Subject:
  Centers for Disease Control and Prevention (U.S.) ; Centers for Disease Control and Prevention (U.S.)
• Place as Subject:
  North America
• Volume:
  110
• Issue:
  2
• Collection(s):
  Public Health Reports
• Main Document Checksum:
  urn:sha256:70504fa8e7e9faa535bc51cd7d83b8b785b68ae7fea93882962a69adc91fa0c1
• Download URL:
  https://stacks.cdc.gov/view/cdc/64183/cdc_64183_DS1.pdf
• File Type:
  [PDF - 479.94 KB ]