Designing An Aids Information Campaign To Reach Intravenous Drug Users And Sex Partners

Perloff, R M; Pettey, G

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CDC STACKS serves as an archival repository of CDC-published products including scientific findings, journal articles, guidelines, recommendations, or other public health information authored or co-authored by CDC or funded partners. As a repository, CDC STACKS retains documents in their original published format to ensure public access to scientific information.

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Designing An Aids Information Campaign To Reach Intravenous Drug Users And Sex Partners

07/01/1991
By Perloff, R M ; Pettey, G
Source: Public Health Rep. 106(4):460-463

[PDF-747.33 KB]

English

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Alternative Title:

Public Health Rep
Personal Author:

Perloff, R M ; Pettey, G

Perloff, R M ; Pettey, G Less -
Description:

Intravenous drug users are currently the second largest group to have developed the acquired immunodeficiency syndrome in the U.S. and Europe. Clearly, health communication plays an important role in the development of AIDS prevention programs directed at IV drug users. However, few public information campaigns have been developed to reach IV drug users or their sexual partners. In a recent campaign directed at these groups, the selection of messages to be used was based both on theory and on research into multi-media public information campaigns. The attempt was made to communicate basic facts about AIDS etiology and prevention. This included information that needle sharing and unprotected sex could spread the human immunodeficiency virus (HIV) that causes AIDS, while bleaching needles and using condoms properly could reduce the risk of infection. A step-by-step diagram on how to bleach needles was provided. Posters, pamphlets, billboards, and out-reach workers were used to spread the word in inner-city neighbors, and coverage of the campaign was sought in the news media. Strategies incorporating practical and theory-based suggestions for future campaigns on IV drug use and AIDS are discussed.
Subjects:

[+]

Acquired Immunodeficiency Syndrome Health Education Health Planning Humans Mass Media Politics Sexual Partners Substance Abuse, Intravenous Teaching Materials Urban Population
Source:

Public Health Rep. 106(4):460-463
Pubmed ID:

1908598
Pubmed Central ID:

PMCnull
Document Type:

Journal Article
Funding:

1 RIB DA-05754-01/DA/NIDA NIH HHS/U.S.
Place as Subject:

North America
Volume:

106
Issue:

4
Collection(s):

Public Health Reports
Main Document Checksum:

[+]

urn:sha256:ff6fae3cd570aade06031a320764afb51395bbe8d8c64ff485724e63d6d20988
Download URL:

https://stacks.cdc.gov/view/cdc/63624/cdc_63624_DS1.pdf
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Designing An Aids Information Campaign To Reach Intravenous Drug Users And Sex Partners

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