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To design a statewide educational campaign, the Vermont Department of Health attempted to measure knowledge about AIDS among residents of the State. During the period November 1986 through January 1987, the authors conducted a telephone survey of noninstitutionalized residents ages 18 and over. The results were examined in relation to age and education. The most accurate answers were given by respondents less than 45 years. In terms of educational attainment, respondents with less than a high school education had an average score of 61.4 and those with a college degree averaged 85.0. When the authors examined responses to individual questions, it became apparent that respondents were more knowledgeable about ways the virus could be transmitted than about ways it could not. A more comprehensive education program must reduce fear. One component of the current AIDS campaign in Vermont is an advertisement that addresses unfounded concern about casual transmission of AIDS.

Public Health Reports