Details:

Alternative Title:
J Womens Health (Larchmt)
Personal Author:
Cooper, Crystale Purvis ; Gelb, Cynthia A. ; Chu, Jennifer
Cooper, Crystale Purvis ; Gelb, Cynthia A. ; Chu, Jennifer Less -
Description:
In 2013, the Centers for Disease Control and Prevention's (CDC) Inside Knowledge: Get the Facts About Gynecologic Cancer campaign tested creative concepts for English- and Spanish-language video advertisements (for use on television and the Internet) with women aged 35-64 years. Sixteen English and nine Spanish focus groups were conducted in four U.S. cities. CDC used animatics (a series of photographs edited together with a sound track) to simulate produced advertisements, without having to incur the high cost of filming and production. Advertisement concepts consistently resonating with participants featured cancer survivors, were straightforward, included information about cancer symptoms, displayed Inside Knowledge educational materials, and featured diverse women. In the general population focus groups, a primacy testing order effect was observed in which the concept tested first tended to be the most favorably received. Varying the order in which concepts were tested and considering testing order when interpreting results was critical.
Subject:
[+]
Adult
Female
Focus Groups
Genital Neoplasms, Female
Health Knowledge, Attitudes, Practice
Health Promotion
Hispanic Americans
Humans
Internet
Language
Middle Aged
Program Evaluation
Socioeconomic Factors
Video Recording
Whites

Source:
J Womens Health (Larchmt). 23(6):488-492
Pubmed ID:
24707839
Pubmed Central ID:
PMC6075681
Document Type:
Journal Article
Funding:
CC999999/Intramural CDC HHS/United States
Name as Subject:
Centers for Disease Control and Prevention (U.S.) ; Centers for Disease Control and Prevention (U.S.)
Centers for Disease Control and Prevention (U.S.) ; Centers for Disease Control and Prevention (U.S.) Less -
Place as Subject:
United States
Collection(s):
CDC Public Access
Main Document Checksum:
[+]
urn:sha256:45c6dd755cc2103b78cd3580ef4b474be044464ffa0596a32cb1ddde2314c4a8
File Type:

Supporting Files

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