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CDCynergy lite; social marketing made simple : a guide for creating effective social marketing plans
  • Published Date:
    2010
Filetype[PDF - 807.70 KB]


Details:
  • Corporate Authors:
    Centers for Disease Control and Prevention (U.S.), Office of the Associate Director for Communication., Division of Communication Services., Strategic and Proactive Communication Branch. ; Centers for Disease Control and Prevention (U.S.), Office of the Associate Director for Communication., Division of Communication Services., Strategic and Proactive Communication Branch. ;
  • Description:
    Problem description -- Market research -- Market strategy -- Interventions -- Evaluation -- Implementation -- -- Appendix A. Example problem statements -- Appendix B. Health problem worksheet -- Appendix C. Conducting a SWOT analysis -- Appendix D. Basic social marketing questions -- Appendix E. Market research planning template -- Appendix F. Creative brief template -- Appendix G. Timeline and budget -- Appendix I. Dissemination formats

    "Social Marketing Made Simple is a lighter version of the CDCynergy: Social Marketing edition product. This tool is based on best practice social marketing principles, and assists in developing, implementing and evaluating an effective social marketing plan. The tool takes you step-by-step through the process, giving you instructions on 'What It Is' and 'How It Is Done'. Also included are appendices that contain useful charts, forms, and questions to help one move through the planning process."

    CS214714

  • Supporting Files:
    No Additional Files