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Impact of the Tips From Former Smokers Campaign on Population-Level Smoking Cessation, 2012–2015
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Published Date:
May 31 2018
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Publisher's site:
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Source:Prev Chronic Dis. 15.
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Details:
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Alternative Title:Prev Chronic Dis
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Personal Author:
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Description:This study provides estimates of the long-term cumulative impact of the Centers for Disease Control and Prevention's national tobacco education campaign, Tips From Former Smokers (Tips), on population-level smoking cessation. We used recently published estimates of the association between increased Tips campaign media doses and quit attempts to calculate campaign-attributable population sustained (6-month) quits during 2012-2015. Tips led to approximately 522,000 sustained quits during 2012-2015. These findings indicate that the Tips campaign's comprehensive approach to combining evidence-based messages with the promotion of cessation resources was successful in achieving substantial long-term cigarette cessation at the population level over multiple years.
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Subject:
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Pubmed ID:29862960
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Pubmed Central ID:PMC5985905
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