Impact of the Tips From Former Smokers Campaign on Population-Level Smoking Cessation, 2012–2015

Details

• Journal Article:
  Preventing Chronic Disease (PCD)
• Personal Author:
  Murphy-Hoefer, Rebecca ; Davis, Kevin C. ; Beistle, Diane ; King, Brian A. ; Duke, Jennifer ; Rodes, Robert ; Graffunder, Corinne
• Description:
  This study provides estimates of the long-term cumulative impact of the Centers for Disease Control and Prevention's national tobacco education campaign, Tips From Former Smokers (Tips), on population-level smoking cessation. We used recently published estimates of the association between increased Tips campaign media doses and quit attempts to calculate campaign-attributable population sustained (6-month) quits during 2012-2015. Tips led to approximately 522,000 sustained quits during 2012-2015. These findings indicate that the Tips campaign's comprehensive approach to combining evidence-based messages with the promotion of cessation resources was successful in achieving substantial long-term cigarette cessation at the population level over multiple years.
• Subjects:
  Female Health Promotion Humans Male Mass Media Retrospective Studies Smokers Smoking Smoking Cessation Smoking Prevention
• Source:
  Prev Chronic Dis. 15.
• DOI:
  http://dx.doi.org/10.5888/pcd15.180051
• ISSN:
  1545-1151
• Pubmed ID:
  29862960
• Pubmed Central ID:
  PMC5985905
• Document Type:
  Journal Article
• Name as Subject:
  Centers for Disease Control and Prevention (U.S.) ; Centers for Disease Control and Prevention (U.S.)
• Place as Subject:
  United States
• Location:
  North America
• Volume:
  15
• Collection(s):
  Preventing Chronic Disease
• Main Document Checksum:
  urn:sha-512:04ba9487a40156bc9f0537084cad34947b6d7c39796de40779562f7d8dbb0f9dc03c16587b8a54d4437bc1a9fdd03a20aa7e027f979748eedbcce8b4dba1edf4
• Download URL:
  https://stacks.cdc.gov/view/cdc/56020/cdc_56020_DS1.pdf
• File Type:
  [PDF - 208.60 KB ]