10 tips for evaluating communication campaigns

Details

• Alternative Title:
  Ten tips for evaluating communication campaigns
• Corporate Authors:
  Centers for Disease Control and Prevention (U.S). Office of Public Health Preparedness and Response.
• Description:
  1. Use mixed methods and alternative approaches
  
  2. Invest in market data
  
  3. Identify alternative data
  
  4. Take advantage of social media analytics
  
  5. Conduct A/B testing
  
  6. Refresh your materials
  
  7. Do not reinvent the wheel
  
  8. Track current events
  
  9. Partner with influential bloggers
  
  10. Welcome donated media
  
  MessageTesting.pdf
  
  
• Subjects:
  Health Promotion Public Health/methods
• Document Type:
  Poster
• Pages in Document:
  1 poster
• Collection(s):
  Stephen B. Thacker CDC Library
• Main Document Checksum:
  urn:sha256:15f8bbc0c7f627790e034f2ed31477e015face61247f6dd373da8f863963fc5f
• Download URL:
  https://stacks.cdc.gov/view/cdc/53375/cdc_53375_DS1.pdf
• File Type:
  [PDF - 1.17 MB ]