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10 tips for evaluating communication campaigns
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April 3, 2018
[PDF-1.17 MB]
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Alternative Title:Ten tips for evaluating communication campaigns
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Description:1. Use mixed methods and alternative approaches
2. Invest in market data
3. Identify alternative data
4. Take advantage of social media analytics
5. Conduct A/B testing
6. Refresh your materials
7. Do not reinvent the wheel
8. Track current events
9. Partner with influential bloggers
10. Welcome donated media
MessageTesting.pdf
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Pages in Document:1 poster
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