10 tips for evaluating communication campaigns

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10 tips for evaluating communication campaigns

April 3, 2018
By Centers for Disease Control and Prevention (U.S). Office of Public Health Preparedness and Response.

[PDF-1.17 MB]

English

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Alternative Title:

Ten tips for evaluating communication campaigns
Corporate Authors:

Centers for Disease Control and Prevention (U.S). Office of Public Health Preparedness and Response.
Description:

1. Use mixed methods and alternative approaches

2. Invest in market data

3. Identify alternative data

4. Take advantage of social media analytics

5. Conduct A/B testing

6. Refresh your materials

7. Do not reinvent the wheel

8. Track current events

9. Partner with influential bloggers

10. Welcome donated media

MessageTesting.pdf
Subjects:

[+]

Health Promotion Public Health/methods
Document Type:

Poster
Collection(s):

Stephen B. Thacker CDC Library collection
Main Document Checksum:

[+]

urn:sha256:15f8bbc0c7f627790e034f2ed31477e015face61247f6dd373da8f863963fc5f
Download URL:

https://stacks.cdc.gov/view/cdc/53375/cdc_53375_DS1.pdf
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No Additional Files

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10 tips for evaluating communication campaigns

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