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10 tips for evaluating communication campaigns
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Alternative Title:Ten tips for evaluating communication campaigns
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Description:1. Use mixed methods and alternative approaches 2. Invest in market data 3. Identify alternative data 4. Take advantage of social media analytics 5. Conduct A/B testing 6. Refresh your materials 7. Do not reinvent the wheel 8. Track current events 9. Partner with influential bloggers 10. Welcome donated media MessageTesting.pdf
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