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Comparing Strategies for Recruiting Small, Low-Wage Worksites for Community-Based Health Promotion Research



Details

  • Personal Author:
  • Description:
    Background: HealthLinks is a workplace health promotion program developed in partnership with the American Cancer Society. It delivers a package of evidence-based interventions and implementation support to small worksites in low-wage industries. As part of a randomized, controlled trial of HealthLinks, we studied approaches to recruiting these worksites. Aims: This study aims to guide future recruitment for community-based worksite health promotion interventions by comparing three approaches, including leveraging relationships with community partners. Method: We recruited 78 small, low-wage worksites in King County, Washington, to participate in the trial via three approaches: phone calls to companies on a purchased list ("cold"), phone calls to a list of eligible companies provided by a health insurer ("lukewarm"), and personal referrals from local health insurers and brokers ("warm"). Eligible and interested worksites received an in-person visit from researchers and completed additional steps to enroll. Results: Of the worksites screened and deemed eligible, 32% of the "cold" worksites enrolled in HealthLinks, as did 48% and 60%, respectively, of the "lukewarm" and "warm" worksites. Compared with "warm" worksites, "cold" worksites were twice as likely to be ineligible. Discussion: Two distinct factors help explain why "warmer" worksites were more likely to enroll in HealthLinks. First, eligibility was significantly higher among warmer referrals. Second, most of the warm-referred worksites eligible for the study agreed to meet in person with the project team to hear more about the project. Conclusions: "Warmer" recruitment approaches yielded higher recruitment. Leveraging relationships with community partners can help researchers identify and successfully recruit small, low-wage worksites. [Description provided by NIOSH]
  • Subjects:
  • Keywords:
  • ISSN:
    1090-1981
  • Document Type:
  • Funding:
  • Genre:
  • Place as Subject:
  • CIO:
  • Topic:
  • Location:
  • Volume:
    45
  • Issue:
    5
  • NIOSHTIC Number:
    nn:20055323
  • Citation:
    Health Educ Behav 2018 Oct; 45(5):690-696
  • Contact Point Address:
    Kristen Hammerback, Health Promotion Research Center, Department of Health Services, University of Washington, 1107 NE 45th Street, Suite 200, Seattle, WA 98105, USA
  • Email:
    khammerb@uw.edu
  • Federal Fiscal Year:
    2019
  • Performing Organization:
    University of Washington
  • Peer Reviewed:
    True
  • Start Date:
    20050701
  • Source Full Name:
    Health Education & Behavior
  • End Date:
    20250630
  • Collection(s):
  • Main Document Checksum:
    urn:sha-512:413469f9e065390ec1e57eafdf41282eee0d1816261491cb84ea35de917e0873488f918f9f1125881a60bfc5e425f20e075a30e3eceee2e41743094df8502d9d
  • Download URL:
  • File Type:
    Filetype[PDF - 277.66 KB ]
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