Comparing Strategies for Recruiting Small, Low-Wage Worksites for Community-Based Health Promotion Research
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2018/10/01
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Description:Background: HealthLinks is a workplace health promotion program developed in partnership with the American Cancer Society. It delivers a package of evidence-based interventions and implementation support to small worksites in low-wage industries. As part of a randomized, controlled trial of HealthLinks, we studied approaches to recruiting these worksites. Aims: This study aims to guide future recruitment for community-based worksite health promotion interventions by comparing three approaches, including leveraging relationships with community partners. Method: We recruited 78 small, low-wage worksites in King County, Washington, to participate in the trial via three approaches: phone calls to companies on a purchased list ("cold"), phone calls to a list of eligible companies provided by a health insurer ("lukewarm"), and personal referrals from local health insurers and brokers ("warm"). Eligible and interested worksites received an in-person visit from researchers and completed additional steps to enroll. Results: Of the worksites screened and deemed eligible, 32% of the "cold" worksites enrolled in HealthLinks, as did 48% and 60%, respectively, of the "lukewarm" and "warm" worksites. Compared with "warm" worksites, "cold" worksites were twice as likely to be ineligible. Discussion: Two distinct factors help explain why "warmer" worksites were more likely to enroll in HealthLinks. First, eligibility was significantly higher among warmer referrals. Second, most of the warm-referred worksites eligible for the study agreed to meet in person with the project team to hear more about the project. Conclusions: "Warmer" recruitment approaches yielded higher recruitment. Leveraging relationships with community partners can help researchers identify and successfully recruit small, low-wage worksites. [Description provided by NIOSH]
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ISSN:1090-1981
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Volume:45
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Issue:5
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NIOSHTIC Number:nn:20055323
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Citation:Health Educ Behav 2018 Oct; 45(5):690-696
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Contact Point Address:Kristen Hammerback, Health Promotion Research Center, Department of Health Services, University of Washington, 1107 NE 45th Street, Suite 200, Seattle, WA 98105, USA
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Email:khammerb@uw.edu
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Federal Fiscal Year:2019
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Performing Organization:University of Washington
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Peer Reviewed:True
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Start Date:20050701
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Source Full Name:Health Education & Behavior
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End Date:20250630
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Main Document Checksum:urn:sha-512:413469f9e065390ec1e57eafdf41282eee0d1816261491cb84ea35de917e0873488f918f9f1125881a60bfc5e425f20e075a30e3eceee2e41743094df8502d9d
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