Details:

Alternative Title:
Health Promot Pract
Personal Author:
Ekwueme, Donatus U. ; Howard, David H. ; Gelb, Cynthia A. ; Rim, Sun Hee ; Cooper, Crystale P.
Ekwueme, Donatus U. ; Howard, David H. ; Gelb, Cynthia A. ; Rim, Sun Hee ; Cooper, Crystale P. Less -
Description:
The Centers for Disease Control and Prevention's Screen for Life: National Colorectal Cancer Action Campaign (SFL) is one of the longest running national multimedia campaigns to promote colorectal cancer screening. Since its inception in 1999, no study has quantified the benefits and costs of SFL. We modeled the impact of SFL campaign on screening rates, assuming that the effect size would range from 0.5% to 10% of the unscreened population exposed to the campaign in the last 14 years. Given the estimated benefits of the campaign and costs, we calculated the cost per person screened (2012 dollars). We hypothesize that if 0.5% of the population exposed to campaign messages were screened for colorectal cancer, an additional 251,000 previously unscreened individuals would be screened. The average cost of SFL per person screened would be $2.44. On the other hand, if 10% of the population exposed to campaign messages were screened, an additional 5.01 million individuals would be screened. The average cost per person screened would be $0.12. Results indicate that SFL improves screening rates at a relatively low cost per person screened. The findings in this study provide an important starting point and benchmark for future research efforts to determine the benefits and costs of health communication campaigns to promote cancer prevention.
Subject:
[+]
Article
Colorectal Neoplasms
Cost-Benefit Analysis
Health Promotion
Humans
Mass Screening
Multimedia
National Health Programs

Source:
Health Promot Pract. 15(5):750-758.
Pubmed ID:
24505055
Pubmed Central ID:
PMC5836740
Document Type:
Journal Article
Funding:
CC999999/Intramural CDC HHS/United States
Name as Subject:
Centers for Disease Control and Prevention (U.S.)
Place as Subject:
United States
Collection(s):
CDC Public Access
Main Document Checksum:
[+]
urn:sha256:74a7c18f7e172f90da21b5e6afa058fbd25c452a65cf3075ddf01aa8fc00d89d
File Type:

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