Why social marketing?

Details

• Corporate Authors:
  Centers for Disease Control and Prevention (U.S.).
• Description:
  1996?
  
  Accurate information about AIDS is critical to halting its spread. In the epidemics early days, the U.S. Centers for Disease Control and Prevention (CDC) focused on giving Americans the facts they needed to protect themselves and to care for those who are infected.
  
  But time has demonstrated that information is not enough. Now, almost everyone knows the basic facts about HIV and its transmission. People need more than facts; they need help in changing behaviors that put them at risk.
  
  Today, one of CDC’s top priorities is to promote healthy behaviors among Americans 25 years old and under that will prevent the sexual transmission of HIV and other sexually transmitted diseases (STDs).
  
  
• Subjects:
  Acquired Immunodeficiency Syndrome/prevention & Control Health Education Health Promotion HIV Infections/prevention & Control Social Marketing
• Document Type:
  Pamphlet (or booklet)
• Pages in Document:
  8 unnumbered pages
• Collection(s):
  Stephen B. Thacker CDC Library
• Main Document Checksum:
  urn:sha256:6241cfb5e6eaccd6ce6c5d4791ec00c07d4de75cc55ad6f20098d1bb935d6a18
• Download URL:
  https://stacks.cdc.gov/view/cdc/52103/cdc_52103_DS1.pdf
• File Type:
  [PDF - 3.14 MB ]